Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations different from marketing?

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR in High Definition

JUNE 25, 2020

Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t. I know plenty of people who have said that they’ll be moving on just as soon as the job market opens up. So, how did your leadership team cope with COVID-19?

Reputation 75

Reputation Employee Leadership Product Launch 75

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? Make sure to get a mix of tech mastheads, bloggers and (hopefully) business/broadcast media. Media amplification. should be part of every launch strategy. Email marketing is still effective!

B2B 60

B2B Analytics Google B2C 60

Prohibition

JANUARY 14, 2022

For example: A lawsuit alleging dangerous product defects. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR in High Definition

JUNE 25, 2020

Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t. I know plenty of people who have said that they’ll be moving on just as soon as the job market opens up. So, how did your leadership team cope with COVID-19?

Reputation 48

Reputation Employee Leadership Product Launch 48

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. How does it figure in PR? The key is measurement.

Employee 40

Employee Measurement Social Media Product Launch 40

Buzzstream

FEBRUARY 9, 2024

A press release is an official statement or proclamation announcing news that provides relevant information to the media. But that is the job of the media you are trying to reach, and what the media needs is an informational source – a press release. Tip: Look at the product specs or any marketing and sales material.

Examples 62

Examples Product Launch Data Report 62

NewsWhip

JUNE 10, 2021

And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. It comes down to product launches. It comes down to every customer service interaction.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Stay informed and ahead in the industry by embracing these essential trends.

Trends 105

Trends YouTube Video Social Media 105

Onclusive

JUNE 29, 2018

Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations. He then discussed the five elements of the crisis data cycle: Listen: Implement & Validate media monitoring & measurement ahead of time.

Crisis 186

Crisis How To Brand Branding 186

PR 20/20

MAY 24, 2018

As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? That’s the exact thought process behind PR 20/20’s Marketing Growth Hackathon TM.

Marketing 40

Marketing Comparison Internal International 40

Beyond PR

AUGUST 18, 2016

But consistency goes beyond the products you develop and customer service you provide. The reason: Visually consistent marketing. When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Consistency.

Brand 40

Brand Branding Product Launch Guidelines 40

Beyond PR

JULY 21, 2016

Marketing that connects audiences and converts them into customers demands a holistic approach. And it’s not just our marketing and communications teams that are called on to do this. And it’s not just our marketing and communications teams that are called on to do this. And there’s the rub. Download How Buyer 2.0

Brand 40

Brand Branding How To Employee 40