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Your Earned Media Measurement Strategy Checklist

Cision

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. First, Who Should Be Involved in the Strategy?

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Comparing top 2021 media monitoring vendors

Onclusive

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis.

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Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

It’s a major mistake to treat issue and crisis as interchangeable terms. Issues can be the warning signs that a crisis is possible. And issue management can be regarded as a powerful tool for crisis prevention. In fact a crisis has been known to be described as an issue that WASN’T managed.

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Top 10 Marketing & Communications Posts of 2017

Cision

United Airlines reminded all of us why crisis PR is still incredibly important. There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. Radio Stations. Top 10 U.S.

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Top Tips for Handling a PR Crisis

Waxing UnLyrical

All of this means that PR crisis management is something that every organization of any size needs to consider. Getting in front of the story is necessary, but so is showing restraint and carefully measuring your words. Top Tips For Handling A PR Crisis from News Exposure. Image by Matthew Guay via Unsplash, CC.

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Being the Boss of 2022: Bruce Springsteen’s Guide to Communications Trends

PRSay

Agencies must reevaluate success measurement with clients to better show value. Proactive crisis communication is essential to build equity, protect against hate and be accessible to people looking for good in the world. This is radio nowhere. Public relations must take a lead in offering objective facts from the best sources.

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Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

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