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From Guest Satisfaction to Brand Advocacy: The Importance of PR in Hospitality

5W PR

Public relations remains a cornerstone of the hospitality industry, crucial in shaping a hotel or resort’s reputation, fostering guest satisfaction, and driving brand loyalty. By effectively managing public perception, PR transforms satisfied guests into enthusiastic brand advocates.

Hotels 88
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PRCA Digital PR and Communications Report: "Digital PR moves fast"

Stephen Waddington

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. Digital PR moves fast as Danny Whatmough, chair of the PRCA Digital Group suggests in his introduction.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 259
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Putting the ‘relations’ in Public Relations

Prohibition

Needless to say, AI isn’t going anyway, but there are ways in which we can use the tools on offer to demonstrate the value of PR in a meaningful and long-lasting way. By putting the relations back into public relations! Generative AI is not just a tool, it’s a catalyst for innovation in PR.

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Putting the ‘relations’ in Public Relations.

Prohibition

Needless to say, AI isn’t going anyway, but there are ways in which we can use the tools on offer to demonstrate the value of PR in a meaningful and long-lasting way. By putting the relations back into public relations! Generative AI is not just a tool, it’s a catalyst for innovation in PR.

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Why You Should Hire a Crisis Communications Agency?

Prohibition

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

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How PR and Digital Marketing Work Together to Drive Online Visibility

5W PR

While distinct, Public Relations (PR) and Digital Marketing can form a powerful alliance to amplify a brand’s reach and reputation. Understanding PR and Digital Marketing Public relations is a strategic communication discipline that builds and maintains positive stakeholder relationships.