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What You Can Do With a Public Relations Degree

5W PR

PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Content marketing specialists often work in collaboration with PR and marketing teams to achieve broader communication objectives.

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Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change.

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How Big Data Will Modernize Your Crisis Communications Plan

PRSay

When Volkswagen disclosed the news, the conversation spread and was visibly seen as a “scandal” in the automotive community. Proactive enterprises have planned ahead by creating comprehensive crisis communications plans. Sign up here.

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The Different Types of Public Relations: A Complete Guide

Stern + Associates

Crisis communication Crisis communication is a type of public relations strategy that deals with handling a crisis situation. A crisis can be anything from a natural disaster to a product recall to a social media scandal.

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3 Lessons In Crisis Communications - Vegas Style

The Stalwart Blog

The circumstances surrounding the mass shooting were impossible to predict, but it became very apparent early on that the public affairs team trained for things like this. Here are the reasons why. They Acted Quickly. It wasn’t long after the shooting started that plans came into place, deployed and releasing pertinent information.

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Public Relations Objectives

Doctor Spin

Learn more: Digital PR Public Affairs (PA) “Integrating corporate planning and public affairs perspectives is crucial for organizations to effectively respond to environmental change and adapt to social and political turbulence.” While advertising can support such endeavours, the driving force is usually public relations.

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Q&A with Kivvit CIO Zach Silber on distilling data for their clients

NewsWhip

Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency. Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. BL: Brand participation.

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