Doctor Spin

JUNE 29, 2022

Cover photo by Jerry Silfwer ( Prints / Instagram ). Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above. Any boardroom would be mad not to invite such a PR function. Humans influence humans. Image credit: Unknown.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Prepared for a brand crisis? Emerged Trends.

Trends 120

Trends Mobile Web System 120

Cision

APRIL 28, 2015

It even issued full-page print ads showing how its salaries compared to average ones in the region. It was an internal argument taking place in public. The company followed its story with an aggressive PR campaign that invited employees to come back to the company. The public faced a trust issue. Which party was telling the truth?

Employee 120

Employee Print Customer Service Local 120

Sword and the Script

NOVEMBER 26, 2019

According to the product management team, one of its corporate PR customers was showing some of the firmographic and demographic data around their earned media coverage to a broader internal team. On our call, Cision suggested a potential use case in crisis communications – target readers of negative coverage with a statement.

Publicity 92

Publicity Media Advertising Advertising 92

Communications Conversations

AUGUST 21, 2018

We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises. Whether its dedicating your time to become a mentor, or hosting an intern for the summer, you’re providing teens an experience in a field that they may not have considered before.

Sports 113

Sports Retail Local Report 113

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. It was also a time of incredible innovation.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

APRIL 18, 2011

Crisis communication is not their role. Generally our eyes and ears are focused on traditional media (print, radio, television). But it did get the team to think about worst-case scenarios and what we can do to make our current crisis communication processes better. How ready is your team for a crisis?

Crisis Communications 66

Crisis Communications Web Print Crisis 66

Landis PR

MAY 28, 2024

Danes – along with other Scandinavian nations – have strong purchasing power, which is why many international companies find the Scandinavian markets quite interesting. While the circulation of newspapers has declined in recent years, print media still plays an important role in the Danish media landscape.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

PRSay

MARCH 29, 2021

To help reach your desired outcome for the interview, envision the perfect headline and develop a strategy to see it in print (e.g., Conduct internal and external research to understand the issues and potential landmines. Alleging Bullying and Racism, Prince Harry, Wife Megan Markle Leave Royal Family, Exile to California”).

Media Training 182

Media Training Training Interviews Media 182

Doctor Spin

DECEMBER 21, 2023

Pro tip: In our wired world, media kits can easily be prepared in multiple languages, especially for organisations targeting an international audience. Historically, when media kits were distributed physically on paper at press conferences and events, it made sense to make the printed media kit brief and to the point.

Media 52

Media Wikipedia Product Launch Journalism 52

Melissa Agnes

JULY 30, 2014

Yesterday we discussed managing crises with visual content , where I mentioned some tips for identifying red visual flags (or their possibility) that could help a crisis go viral, as well as outlined some important strategies to help you incorporate visuals into your crisis communications plan.

Case Study 201

Case Study Viral Crisis Newspapers 201

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. They wanted print coverage and would regularly frame and display significant coverage.

Brand 112

Brand Branding Reputation Corporate 112

Cision

JULY 5, 2016

At the risk of really dating myself, when I first started in the workforce in 1990, our marketing department only had a few shared computers, we were not yet using email regularly, we were still creating “mechanicals” for printed materials as opposed to using desktop publishing, and companies were just starting to create websites!

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

MAY 3, 2017

The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them. At Cision we can track conversation anywhere on social media, the news media, radio, broadcast and print and synthesis what’s been said into data.

Airlines 137

Airlines How To Engineering Radio 137

Cision

NOVEMBER 3, 2016

We also know the flip side all too well where someone (perhaps a client or colleague) says too much and suffers the consequences in print. I have seen these benefits in action as Gotham PR’s founder, where we’ve spent the past 12 years fostering a network with interns to junior and SAE team members.

Social Media 120

Social Media Media Reputation Training 120

MaccaPR

NOVEMBER 30, 2017

The sheer timing was remarkable, with the 4-foot-high statue arriving the night before International Women’s Day – not to mention the exquisite symbolic co-opting of the "Charging Bull," which Fortune called “a testosterone-charged symbol of Wall Street bravado.”. People hundreds of miles away will see an event on Facebook, on Twitter.”.

Marketing 76

Marketing Consumer Measurement Viral 76

Maxim Behar

SEPTEMBER 4, 2023

During the pandemic he handled himself perfectly and quite deservedly was a "star", I believe many of his remarks and responses to questions will go down in the history of modern crisis communications. This is not possible in print, on TV or radio stations.

Social Media 52

Social Media Media Writing Web 52

Beyond PR

MAY 3, 2017

The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them. At Cision we can track conversation anywhere on social media, the news media, radio, broadcast and print and synthesis what’s been said into data.

Airlines 65

Airlines How To Engineering Data 65

Waxing UnLyrical

NOVEMBER 30, 2010

In my previous position as the managing editor of the University’s internal publication, I spent a lot of time (and still do) interviewing members of the campus community (faculty, staff, students, alumni, community partners, etc.). The goal was to find a better way to share the University of Regina ’s story.

Blogging 60

Blogging How To Social Media Community 60

PR 20/20

AUGUST 9, 2016

Internal team alignment: An email has been sent to your sales team members detailing the content marketing campaign and offering tips on how they can integrate the new content asset into their sales activities. Community relations. Crisis communications. This includes, but is not limited to: Analyst relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. The same is true in print. Note: An earlier version of this piece was the lead story on the Communication World Magazine website during the month of September 2016.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Cision

APRIL 5, 2017

It’s important to know who you are, how your brand is differentiated, have a mission statement that is clear internally and externally. Chris Lynch: Is print media dead? But, there’s a problem if you become slaves to the algorithms, which leads all sites to an undifferentiated mass of click-bait. Hats off to the Washington Post.

Report 225

Report Media Advertising Advertising 225