Creativity Print Technology Web 
ImPRessions - Crenshaw Communications
JULY 10, 2023
As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.
Deirdre Breakenridge
MARCH 12, 2015
Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.
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5W PR
JULY 15, 2020
In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. An Apple media kit from 1993 even included physical slides showcasing their newest technologies. There’s no reason to stress about typos that were printed on 100 physical copies of materials.
Masters in Communications
FEBRUARY 12, 2022
As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.
Stephen Waddington
APRIL 18, 2020
I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. Graphic designers and web conferencing providers have spotted an opportunity to provide professional backdrops for meetings. This is my fourth lockdown letter.
Stephen Waddington
JULY 11, 2017
Coping with the digital evolution and the social web is the most important issue for communication management in the next three years. 4 Channel shift from print to social exaggerated. Longitudinal analyses show that new and social media technology complement traditional channels but they do not replace them. 5 Hypermodernity.
Stephen Waddington
MAY 19, 2020
Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Those insights will lead to better briefs to inform creative and content.
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