Cision

MARCH 24, 2016

With strong influencer relationships, your brand can call on its allies to come to its defense in times of crisis or to mobilize its audience when an opportunity arises. It’s every brand’s dream to go viral, but it doesn’t often happen. But with a little creativity, you may be able to find a unique way to get involved.

Brand 120

Brand Branding Viral Trends 120

Cision

DECEMBER 26, 2017

By maintaining a consistent poker face/brand identity across all messaging and creative, you can build an image that serves as your first interaction with viewers of earned media and public relations. Big brands like mobile providers (Sprint, Verizon) and restaurant chains (Chipotle, Domino’s) personify the explorer poker face.

Brand 273

Brand Branding Consumer Social Media 273

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them.

How To 198

How To Real Estate Web Case Study 198

Karen Freberg

FEBRUARY 2, 2020

Sprint did something that was pretty creative. This is what you do to break from the crowd and how you can really stand out in partnering and utilizing talent in a creative way. Having the $$ to spend on a Super Bowl ad does not mean you will get the best creative. Teasers done well spark viral conversation.

Social Media 78

Social Media Analysis Media Viral 78

Mindful Marketing

OCTOBER 17, 2020

However, the video went viral, gaining over 46 million views and almost 8 million likes, while also grabbing mainstream media attention from the likes of CNN to NPR. It’s not Nantucket Nectars or Snapple with their overabundance of very creative drink concoctions. bottle of Ocean Spray cranberry juice.

Consumer 68

Consumer Viral Video Social Media 68

Waxing UnLyrical

FEBRUARY 5, 2013

When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral. In it they concluded that the following criteria were generally associated with their most viral posts: Long, in-depth posts. Using a tone that conveys emotion.

B2B 92

B2B Community Facebook How To 92

Sword and the Script

OCTOBER 22, 2016

Even Google weighed in recently – threatening penalties for pop-ups that ruin the user experience – especially on mobile (after January 10, 2017). Viral Marketing: The Hope, Hype and Helplessness. What I do is a creative PR idea – borrowed from Letterman and Oprah – taking a drawback and transforming it into an opportunity.

Web 60

Web Google Mobile B2B 60

Bad Pitch Blog

MAY 26, 2009

This bad pitch comes from a mobile service provider’s agency. In their defense, mobile service providers are a lot like IT staff. SUBJECT: *T-Mobile l Eco-Friendly Viral Videos. Below is the link to the Mobilize Video Lounge where you can check out the latest videos – more being released this week & next!

Pitching 40

Pitching Viral Mobile Video 40

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Don’t worry, I am going to tell you! Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” And this is what Ryan encouraged as well.

Social Media 85

Social Media Industry Film Viral 85

Stephen Waddington

JULY 17, 2018

Community champions in Asda stores around the UK submit stories via a mobile phone app. Asda uses a small budget to boost these posts’ reach – particularly in the local area – and the viral effect of all the comments and shares push them into many more people’s newsfeeds. These are collated and displayed on a centralised newsdesk.

Storytelling 60

Storytelling Local Community Case Study 60

Karen Freberg

OCTOBER 18, 2018

There were so many amazing updates here from Adobe with their products, new tools to use to spark our creativity, and opportunities to chat with the great professionals behind the Adobe brand logo. During this time at EDUMax, the official l aunch the Adobe Creative Campus Program with Digital Literacy Thought Leaders. Transformative.

Education 56

Education Creativity Video Tools 56

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them.

Real Estate 57

Real Estate How To Web Case Study 57

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. ALS #IceBucketChallenge.

Marketing 40

Marketing Viral Fashion Product Launch 40

Cision

APRIL 5, 2017

We think about how to deliver information succinctly in a news feed, in an email, in a video and packaging it to fit on a mobile screen. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. You’re seeing a lot of brand content that is exciting and that you haven’t seen before and it’s creative.

Report 225

Report Media Advertising Advertising 225

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success. Instagram), while others have done so through their creative and prolific media output, e.g, Michelle Phan (8.2M

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

AUGUST 26, 2015

After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. What ensued was the creation of a 53-foot-long Mobile Mooseum. Just one year ago, our firm helped client Kemps Dairy celebrate its 100 th anniversary. Source: Maccabee.com ). GNP Company’s Souvenir Booklet.

Corporate 48

Corporate Examples Storytelling Brand 48

NewsWhip

MAY 27, 2021

So, we had to move to media channels that are more creative, that are more mobile, that are more dynamic and personalized, and that’s led us to where we are today which is a ripe opportunity for our clients and healthcare to really embrace these new storytelling opportunities and reap the benefits of more modern media strategies.

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

AUGUST 4, 2016

Graphics must look good on mobile. Instagram is a mobile app created for cell phones. Promote your high performing pins to help take them viral. At PR Newswire (and especially for our senior creative manager Jamie Heckler!), Instagram is a visual channel. Be sure your pin captions include a call to action. BONUS CHANNEL!

Social Media 40

Social Media Pinterest Media Marketing 40

Masters in Communications

FEBRUARY 12, 2022

Also includes mobile gaming, social media, and the web. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process.

Video 87

Video Facebook Twitter Viral 87

Waxing UnLyrical

JANUARY 25, 2011

The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Image: striatic via Flickr, CC 2.0

Policies 86

Policies Twitter Facebook Writing 86