Creativity Marketing Storytelling Viral 
ImPRessions - Crenshaw Communications
MAY 24, 2018
Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.
Prohibition
AUGUST 4, 2023
social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. Failing to adapt and staying stagnant can lead to a decline in relevance.
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PRSay
APRIL 18, 2024
We are creators, storytellers and writers. Her storytelling is personal and intimate and gives a glimpse of what she’s feeling at the moment. Song: “Bigger Than the Whole Sky”) Inspire creativity. While most PR professionals will never win any Grammys, we share more in common with the megastar than you might think.
Contently - Strategy
DECEMBER 12, 2018
“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors. Creativity strikes back.
Shift Communications
MAY 24, 2022
Influencer marketing is still on a bull run, and we are all in. It has become an essential arm of any consumer marketing program. But nowadays, influencer marketing strategy is not just about finding social media stars with big followings to post your products and news. Creators are (as in their name) creative.
Polaris
NOVEMBER 20, 2014
Stories—and storytelling—are powerful. creative agency. The video quickly went viral, racking up over 1 million views the first day alone. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Let me tell you about one such story. The rest, as they say, is history. Mullick is a partner at an L.A.
Cision
OCTOBER 21, 2015
In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. What does your audience want to hear?
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