article thumbnail

State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Creativity strikes back. “That really helped me understand a lot of things that I didn’t understand coming from journalism—how I could work with these people and if I could align my KPIs with their KPIs.” The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently.

article thumbnail

Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 127
article thumbnail

The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

This piece originally appeared on Contently’s The Freelance Creative. In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. When it comes to freelance content marketing , however, the parameters are often less clear.

article thumbnail

#EmbraceEquity: A Noble Goal That’s Also Good for Business

Stern + Associates

When an organization makes it a priority to remove barriers and equalize opportunities, they can better tap into the potential of their workforce while encouraging innovation and creativity. Read on to find out how to create a more equitable and inclusive work environment that demonstrates the true power of embracing equity.

article thumbnail

“Social Media Crisis” and Other Buzzwords that Need to Go

Melissa Agnes

A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. When it comes to business-speak, all-things innovative took a beating in 2013: The Wall Street Journal names it as one of the year’s most hated buzzwords. the first of its kind, along with being creative or inventive?

article thumbnail

Once Upon a Time…3 Keys to Good PR Storytelling

Cision

We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. Jodi Gersh and Jen Nycz-Conner continued on a similar note while discussing the changing journalism world. Measure Your Niche’s Density.

article thumbnail

2020 Planning: Questions to Ask to Create a Stellar Media Strategy

Barokas

now want to know, “How can we go viral?”. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication?