Remove Creativity Remove Infographics Remove Journalism Remove Viral
article thumbnail

Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

article thumbnail

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature.

Marketing 102
article thumbnail

The Top 50 Social Media Influencers on Twitter

Cision

Co-Founder of Status Creative, a leader in social media engagement. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. ” https://t.co/XuswAAsGAo.

article thumbnail

Content Foundations: Buyer Personas, Why Use Them & How to Make the Most of Them

Cision

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Learn how to build a brand journalism program with Cision’s free white paper!

How To 120
article thumbnail

Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. However, despite bigger budgets and outputs, content teams remain relatively small.

article thumbnail

#18: The future of storytelling in healthcare communications

NewsWhip

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. So, I really doff my cap at this really creative use. And, it didn’t just tell, it showed. read more. #16:

article thumbnail

Content Marketing Is So Last Year

Flatiron Communications

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success. Instagram), while others have done so through their creative and prolific media output, e.g, Donald J.