Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Think of your content contributor guide as a map for creatives to follow.

How To 177

How To Guidelines Content Marketing Video 177

Maxim Behar

NOVEMBER 22, 2023

However, I feel like it’s already becoming a predominant part of our work, especially when it comes to writing texts or doing graphic design. There must be some guidelines. Maxim: There could be some guidelines, although I cannot imagine it happening from a practical point of view. I think it will support creativity.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. According to a study conducted by B2B International , only 54 percent of B2B businesses have a program in place for measuring brand perception. Here’s how it typically works….

Marketing 170

Marketing Measurement Trends B2B 170

Burrelles Fresh Ideas

NOVEMBER 7, 2023

During the summer, I had the opportunity to work as a public relations intern in the clean energy space. While working in the space, I was introduced to more of the laws, regulations, and guidelines clean energy companies must follow in the United States.

Agency 89

Agency Energy Crisis Management Industry 89

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” In both cases, succeeding in a pay-to-play world means managing internal expectations.

Advertising 52

Advertising Advertising Ethics Conference 52

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Clear and present AI “A renewed focus on and commitment to internal communications. There will be a glut of AI-generated content as well.

Writing 198

Writing Communications Marketing B2B 198

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. Ad Age gave ChatGPT this prompt: “Write a 30-second commercial that brings Jesus to the Super Bowl.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Creating this type of content is more of an art than a science, but there are general guidelines you can follow to help you out along the way. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world.

Writing 119

Writing Case Study Study Brand 119

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Of course, I couldn’t write a post like this without nominating a couple people myself! Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

OCTOBER 14, 2014

They know the brand guidelines. Quick access to internal subject matter experts. That is, your internal resources may not always be the most qualified to handle content development. They may not understand how to write for an online audience. They understand what you’re trying to achieve at a 10,000-foot level.

Agency 133

Agency Resources Employee Internal 133

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey.

Digital PR 71

Digital PR Construction Case Study SEO 71

PRSay

APRIL 19, 2016

Create a small editorial guideline around the interview time and write Pulses for a few days before the interview, and after. Internal Signage and Content Marketing – For brands with brick and mortar locations, you should be mirroring your website promotions or content marketing.

Communications 79

Communications Pinterest Reddit Radio 79

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. What line should advertisers not cross? says Preston.

Film 48

Film Marketing YouTube Advertising 48

Contently - Strategy

JANUARY 17, 2024

Understand the Regulatory Landscape Finance content marketers face a labyrinth of regulations, from GDPR and SEC guidelines to countless industry-specific rules. Be sure to include guidelines for sourcing and citation, tone, linking best practices, imagery, use of quotations/testimonials, and required legal disclosures.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Waxing UnLyrical

JANUARY 3, 2011

But… If you’re an intern, there are legal limits to what your employer can task you with. Clearly, your new employer might have guidelines as to when you can get online and on social networks and when you can’t. Image: Magnus Forrester-Barker via Flickr, Creative Commons Thanks so much for stopping by WUL!

Facebook 63

Facebook Twitter Measurement Blogging 63

Masters in Communications

FEBRUARY 12, 2022

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. It wasn't long before these small pictures were used to form written words.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. 13% say not following brand guidelines. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% It takes an average of 4 hours to write in 2022. billion in 2021 .

B2B 122

B2B Marketing Survey Software 122

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said.

Healthcare 59

Healthcare Content Marketing Industry Trends 59