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Writing Your First Book: Lessons from The Lean Startup

Deirdre Breakenridge

What is the hardest part about writing a book?”. Most writers I have come across tell me writing a book is both extremely rewarding and at the same time one of the biggest challenges they have ever taken on. The idea is simple, but powerful: Test your idea for a book before investing too much of your time actually writing the book.

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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

Film 118
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Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. She writes: “Want to know the real reason brands publish content with no value? 3) Creativity is the Soul of CMO. It’s far too easy to say that B2B technology is dull. The soul of marketing has changed.”

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A Luxury Sandwich Bag and Marketing with Drones: It’s a Campaign Round Up

Prohibition

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. You did it.

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What PR Can Learn From The Oscar Nominees

ImPRessions - Crenshaw Communications

Here’s a light look at what we can learn from the films that captured moviegoing audiences this past year. PR Takeaways from top films. What’s notable about the film, for anyone who writes for a living, is its masterful use of language. In this case, we add, and watch certain films. Darkest Hour.

Film 136
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How to Make the Most of Every Opportunity

Deirdre Breakenridge

In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Before I arrived I researched the film and the director, Ashley Maria. I have called reporters, created buzz for the film on social media, worked on media releases and much more.

Film 150
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How to Make the Most of Every Opportunity

Deirdre Breakenridge

In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Before I arrived I researched the film and the director, Ashley Maria. I have called reporters, created buzz for the film on social media, worked on media releases and much more.

Film 150