Creativity Film Viral Writing 
PRSay
MARCH 7, 2024
The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.
Mindful Marketing
OCTOBER 9, 2022
” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. Like most production companies , Paramount Players and Temple Hill Entertainment made the obligatory film trailer and television spots. Smile is a psychological horror movie featuring murders that begin and end with evil smirks.
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Flack's Revenge
NOVEMBER 29, 2017
Through this collaboration I learned of Stone Temple’s very creative use of video. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. Finally, our videographer Jon films each episode, does post-production editing and adds captions. What was your most popular video?
Buzzstream
JUNE 16, 2021
In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.
Buzzstream
FEBRUARY 3, 2021
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.
Buzzstream
DECEMBER 17, 2020
This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Film rankings by different metrics are often quite popular campaign ideas. So searching for ‘films ranked’ allows me to get an idea of what’s working and what angles I could be missing out on.
Karen Freberg
MARCH 31, 2022
Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” ” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Don’t worry, I am going to tell you!
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