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Newsjacking Idea

PR for Anyone

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. We are “watching” television so we need to “see” what you are talking about. TV should be visual.

Pitching 130
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Pearson Podcasting: How ‘This Is Us’ Can Help Us Become Better Podcasters

Deirdre Breakenridge

If you want to add creative sonic elements to your audio, try some of these free sound effects. And the same way Kevin studies his lines for television and film on the show, your hosts must know their material ! This Forbes article is one of my favorites and offers excellent technical tips for podcasters. Sell the Star Power.

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Top Must-Read Books For PR Professionals

ImPRessions - Crenshaw Communications

Reading helps critical thinking, creativity. The Platinum Age of Television by David Bianculli. And that’s what all good writing should do! This book critically examines the last fifty years of television by a renowned critic of the genre, explaining what makes particular programs “platinum-quality.”

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Goodbye Hollywood, Hello Silicon Valley

The Hoffman Agency

I spent my first three years in college studying the ins and outs of the film business, touring studios and connecting with writers, directors, entertainment lawyers and moviemakers. In fact, nearly all my peers had their sights set on film, television or music. One Intro to Python class with a professor who had a 5.0

Film 36
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Best PR Stunts, Fails and Learnings of 2023 – Part One

Landis PR

Writers perceived this threat as well, understanding that AI could replace them by generating new material, therefore kissing goodbye to the creatives in the dog-eat-dog world of Hollywood. AI can replicate voices, appearances and movements, jeopardizing the livelihood of many performers.

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Should Consumers Smile at Guerrilla Marketing?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! Smile is a psychological horror movie featuring murders that begin and end with evil smirks.

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The Many Faces of Hank Azaria

Critical Mention

Now starring in a dark comedy as barely-functioning alcoholic baseball announcer Jim Brockmire on IFC, we had the chance to get his insight into generating compelling content, the creative process behind Brockmire and his insider knowledge on the golden age of modern television. Q: What went into the creative process behind Brockmire?

Film 113