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Did Zillow take advantage of its “viral moment” on SNL?

Communications Conversations

A “viral” moment, to be clear. So, why not embrace that trend and quickly generate creative that does the same thing? You’re telling me those wouldn’t generate a ton of engagement on Twitter, Facebook and Instagram? In case you missed it, Zillow had a moment last weekend. Nailed it.

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Capture viral behavior with strange projects

Marketwired

They think of their Twitter, Facebook, or Instagram as an extension of their very dry, very corporate website, or they view it like a magical chute they drop very boring, heavily branded things down, and consider the job done. What #ContentMarketers Can Learn from Hamburger Helper’s Viral Mix Tape #WatchTheStove Click To Tweet.

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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

The voracious appetite for viral stories on social platforms will assure plenty of exaggerated, distorted, and downright fake stories that seek to stoke tribal divisions. Watch Facebook’s Metaverse and look for greater investment in social media research, testing, and commerce in the months and years to come.

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Super Original Thinking is Required to Topple Facebook

Sword and the Script

Virality, or appearance of virality, can be fabricated for a price. But it’s that sort of radical thinking that’s going to be required to topple Facebook from its top seed. Photo credit: Flickr via Creative Commons; CC BY 2.0. Social Media facebook rant social media advertising'

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Are Social Reels Relevant for Brands?

Contently - Strategy

Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. While there are subtle differences between IG and FB Reels , we’ll focus on Instagram Reels in this post, given they have better engagement rates and have been in use longer than Facebook Reels.

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How (And Why) PR Pros Should Use TikTok

ImPRessions - Crenshaw Communications

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule. TikTok’s users, however, don’t seem concerned. Why TikTok? .

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How to Grow Your B2B Facebook Community

Waxing UnLyrical

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0. Provide Value.

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