Shift Communications

DECEMBER 20, 2016

Crisis communications in the public relations world can have many different interpretations depending on who you ask, but here’s the fundamental definition: you’re trying to mitigate damage to your company’s reputation by third party sources. There’s the tide of public opinion – the heat, the energy.

Crisis Communications 60

Crisis Communications Crisis Communications Energy 60

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. A call to action is a powerful thing; it invites people to get involved, to contribute their passion and their resources, whether energy, money or time. It got to a point that was too vast to comprehend.

Enterprise 227

Enterprise Agency Radio Fashion 227

Buzzstream

FEBRUARY 27, 2024

It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e., To help make this more concrete, I’ll be using a campaign from my time as Head of Creative at Verve Search , where I worked with a wonderful team of people.

Pitching 83

Pitching Writing Film How To 83

OnePitch

SEPTEMBER 8, 2022

Even though we’re a completely integrated agency, our roots have largely been in public relations. But as journalists’ inboxes have become that much more cluttered, they don’t want to expend energy on trying to guess at the meaning behind your pithy wordplay. This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Education 98

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Energy and enthusiasm are contagious.

Strategy 52

Strategy Interviews Pitching Energy 52

Shift Communications

DECEMBER 9, 2015

I quickly found that while we may all be distant cousins in the professional family tree of public relations and strategic communications operatives, political and tech PR pros operate in landscapes. I could sense that same energy just below the surface. Observation 1: “ They’re moving in herds, they do move in herds”.

B2B 60

B2B Energy Print Government 60

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. A release is useful in aligning a client team on key messages, spokesperson quotes, and the language the public relations professional should use when talking about the announcement with media. Consider Crayola.

Agency 100

Agency Newspapers Interviews Radio 100

PR Conversations

APRIL 24, 2018

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as her or his professional beliefs and values. Who do you think has great public relations? Up until recently, I would say Hollywood had great public relations. Where would you most like to practise PR?

Journalism 79

Journalism Ethics Film Construction 79

Cision

AUGUST 3, 2016

Much as marketers and brand managers realized as the Internet gained currency that they couldn’t (or shouldn’t) treat digital and print communications the same, now digital channels have a great many slices (Facebook ≠ Instagram ≠ Twitter, etc). The challenge is that each demands a slightly (or more than slightly) different approach.

System 120

System Newspapers Technology Brand 120

Buzzstream

NOVEMBER 10, 2020

You’ll be taken to this page, where you can easily see each of your contacts’ full names, email addresses and publications. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. Other publications are able to use larger chunks as they have larger stories.

Pitching 164

Pitching Writing Digital PR How To 164

Communications Conversations

AUGUST 21, 2018

I get to work with so many different types of media on a daily basis – from tech outlets to both long- and short-lead lifestyle/consumer publications, to national and local news stations. We, as a team, put a lot of focus and energy on the importance of building relationships with reporters, outlets and our stores.

Sports 113

Sports Retail Local Report 113

Maxim Behar

MARCH 6, 2022

I have been associated with the public relations business almost for the past 28 years. Public relations, at that time, was an unknown concept in Bulgaria as for all the businesses in that region, not only in Bulgaria. So that was my first touch with public relations. And this is the advertising, public relations, and digital.

B2B 52

B2B Communications Media Newspapers 52

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). What was your last PR job? How long did you work in the PR field?

Apparel 106

Apparel Public Affairs Training Corporate 106

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. Anthony and Dave Shaffer, who covers Xcel Energy and other energy news. www.maccapr.com.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

ZudePR

MARCH 22, 2018

H: What about the print quality? If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. Reading Taylor Pearson’s excellent blogs convinced me of three things: A: I didn’t want to share any of my first draft publically. F: What could I learn? B: I set the price.

Writing 83

Writing Google Blogging Exercises 83

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. I’ve also come across Taco at Trello, Sophia at Yesware, and even Charles the Dog at Lighthouse Creative. This personality has a point.

B2B 85

B2B Content Marketing Trends Marketing 85

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. They had an obligation to share their knowledge with the public. Some of the top-performing stories in our dataset came from companies putting a unique spin on the public conversation. Healthcare Is Playing Catch-Up, but There’s a Playbook They Can Follow.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. CSR Is a Popular Use Case That Often Lacks Creativity. They had an obligation to share their knowledge with the public. Like Hippocrates said, medicine is an art and a science. The same holds true for healthcare content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59