Polaris

MARCH 24, 2015

We have a very simple philosophy about media training. It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. However, someday they will need to prepare for a media interview without access to communications expertise. 2 Be Prepared.

Media Training 100

Media Training Training Media Interviews 100

5W PR

NOVEMBER 29, 2017

Leaders need to lead, even in dealing with the media and talking in front of others. Of course, the training needs to happen, but like almost everything, we get better as we practice doing it right… practice done wrong will not lead to improvement though. That’s the way to become an expert at media interviews.

Media Training 87

Media Training Training Film Media 87

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

A good PR rep should have a role in nearly any media briefing. Below are a few things we should keep in mind when staffing an interview: Kick things off. Most journalists will do their own research ahead of an interview, but a verbal summary is a good conversation-starter. Let the interview play out, but pay attention.

Interviews 208

Interviews Media Construction B2B 208

ImPRessions - Crenshaw Communications

DECEMBER 8, 2021

Any company can benefit from media training , but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. What makes a good media prep session?

Media Training 334

Media Training Training Media Interviews 334

Prohibition

OCTOBER 12, 2019

If you’re a follower of our Twitter page, you will know we regularly tweet our expert advice on how to best prepare for and behave in media interviews. It is easy to become frustrated when you feel you aren’t being heard, but controlling your emotions is vital whilst taking part in a media interview. 1) BE ENTHUSIASTIC.

Interviews 48

Interviews Media Media Training Training 48

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. Several factors determine how the public will receive a video/interview apology. In interview with Jim Cramer on his CNBC show, Stumpf accepts no real responsibility. Apology accepted?

Interviews 170

Interviews Media Training Training Video 170

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The best rule, of course, is to slightly underpromise and overdeliver — in writing. Occasionally we see overconfident executives who feel they aren’t in need of media training.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

APRIL 11, 2024

Mr. Sackur interviewed Mr. Ali about his country’s vast oil reserves and their impact on both the country and the climate. The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview.

Interviews 193

Interviews How To Media Viral 193

MaccaPR

JUNE 28, 2016

Of course, as PR professionals, we can provide media training to our top executives. Use bridging techniques to get the interview back on track.” All good advice for media interviews, backed by PR best practices. But there’s one technique that’s seldom mentioned in corporate media training sessions.

Interviews 59

Interviews Media Training Media Training 59

Polaris

NOVEMBER 26, 2014

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Media Training'

Education 170

Education Training Media Training Interviews 170

PRSay

NOVEMBER 12, 2020

For instance, one of his favorite ways of generating sources was to have a “deskside meeting” with people, talking casually over coffee rather than doing a formal interview. And of course, stay flexible. “I I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said.

Journalism 211

Journalism Report Interviews Meeting 211

PR for Anyone

SEPTEMBER 8, 2022

Of course I’ve been on 1000’s of media outlets since then but that’s one of the biggest so I want people to see it, again and again. So the more you have out there in the world, on your website site, on social media, the more people that are going to see that. And I cannot wait to see you in the media.

Media 130

Media YouTube Video Interviews 130

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Here are just a few: High-level media training. Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. Brand perception audits.

Media Relations 120

Media Relations Agency Media Training Training 120

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Let’s go back to the beginning–how did you get your start in the media world? I spend a good chunk of my time on media relations and pitching.

Radio 167

Radio Journalism Interviews Energy 167

PRSay

JUNE 26, 2019

What would you do if your client pulled out a sheet of talking points during a live interview? ” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” .” Of course, an immensely likable star like Hanks can pull this off.

Interviews 144

Interviews Media Study Course 144

ImPRessions - Crenshaw Communications

JULY 25, 2018

.” In a slightly less outrageous instance, Papa John’s founder John Schnatter is embroiled in a public fight with company officers after he, too, apparently used the n-word during a media training session with a marketing agency. But even if true, why would Schnatter comply?

Media Training 120

Media Training Agency Reputation Instagram 120

PR for Anyone

AUGUST 18, 2022

We give them their ideal interview. But I got a lot of takeaways from it, when I was working with our clients one-on-one, the things that they were struggling with in terms of pitching the media. And it’s so awesome! We spend two days of getting s**t done. The third day, we take our VIPs into a television studio.

Media 130

Media Nonprofit Pitching Television 130

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. PR Takeaways: Hold social media training sessions with all employees, including execs. Put a social media policy in place and do workshops to highlight the perils of posting controversial content.

Training 148

Training Social Media Video Employee 148

PRSay

MAY 23, 2022

Social media was particularly important since, of course, the lawyers weren’t allowed to talk to the jurors. What best practices can you share for counteracting misinformation or disinformation on social media? What best practices can you share for counteracting misinformation or disinformation on social media?

Ethics 143

Ethics Public Affairs Television Social Media 143

PRSay

AUGUST 30, 2022

Of course, using video demands that executives know how to speak on-camera. And it starts with candid PR counsel and media training. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills. Ford’s CEO Jim Farley is excellent at it. Give employees hope.

Employee 86

Employee Real Estate Video Internal 86

PRSay

JUNE 26, 2019

What would you do if your client pulled out a sheet of talking points during a live interview? ” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” .” Of course, an immensely likable star like Hanks can pull this off.

Interviews 60

Interviews Media Study Course 60

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. If you have a CEO who can slam dunk every interview, good for you. Make sure you do, and that your team is empowered to quickly course correct when necessary. And now, here we are.

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

AUGUST 23, 2018

I had interviewed her twice by phone and carefully watched a couple episodes of her show so that I would know what to look for. I have a lot of experience with media relations — I review members’ pitches every month during our review sessions, for starters. Get more media pitching knowledge from Michael Smart here.

Pitching 131

Pitching Media Media Relations Interviews 131

PR for Anyone

SEPTEMBER 30, 2022

Of course the proposal scene when Andrew rents out Tiffany’s and lets Melanie pick her ring with all the staff swooning over her is a timeless dream proposal and… SUPER VISUAL FOR TV!!! They brought on an event/wedding planner who looked at scenes from the movie and shared his views of what would still be on trend now.

Pitching 130

Pitching Television Trends YouTube 130

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. On my first day, I did an intensive media training with the company’s treasurer and legal counsel, and put him on CNBC live that evening.

Social Media 120

Social Media Reputation Crisis Media Training 120

Barokas

JANUARY 9, 2019

If you have a CEO who can slam dunk every interview, good for you. But if your spokesperson has gone through media training and is still struggling to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in. Are you leveraging the right spokespeople? Ashley Allman.

Strategy 60

Strategy Media Pinterest Storytelling 60

PR for Anyone

MAY 4, 2022

So of course everyone knows October is Breast Cancer Awareness Month. But before I dive in, make sure that you subscribe to the YouTube channel and ring the bell so that you get notifications when I put these videos out. What should you be pitching in May? It’s also Financial Planning Month.

Pitching 130

Pitching Media Financial YouTube 130

PR for Anyone

JULY 22, 2021

Remember, a media piece is not about you. You’re going to reap all the benefits of being in the media, your name, backlinks, everything like that, and of course the credibility of being in the media. What are the obstacles that people in your industry need to overcome to be successful and how do you help them?

Industry 130

Industry Pitching How To System 130

PR in High Definition

SEPTEMBER 25, 2017

It’s the classic ‘for example’ rule we use in media training. An interview is being set up using that person as the spokesperson. If you’d like to hear more, you can give this recent csuite podcast a listen or why not come on my course , and challenge yourself with the other 36 dilemmas. Answer: TRUE/FALSE.

Ethics 63

Ethics Media Training Examples Training 63

PR for Anyone

JUNE 30, 2021

This is a huge month to be pitching the media. Of course it is Breast Cancer Awareness Month. So if your business has anything to do with that, whether you’re a doctor, a psychiatrist, maybe you’re even a business coach and you do a lot with emotional intelligence, things like that, you can talk about that.

Pitching 130

Pitching Nonprofit Financial Insurance 130

PRSay

MAY 25, 2018

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” Get more media pitching knowledge from Michael Smart here.

Pitching 107

Pitching Nonprofit Media Relations Social Media 107

wiredPRworks

NOVEMBER 11, 2016

And, here's a quick transcript from my interview via the site. Most people are concerned with their social media follower count, but the fact is that it’s actually the engagement and not the number of followers that counts most. Some people may have not much influence at all, and others of course, are highly influential.

How To 63

How To Brand Branding Local 63

Mindful Marketing

FEBRUARY 15, 2017

If you want media relations but none of you have ever spoken to the press, be sure your agency can conduct media training. PR can support all of these areas and more, so set a budget and know what you want to achieve before interviewing agencies. Do you need messaging and branding help? Crisis communications?

Agency 50

Agency Crisis Communications Measurement Analytics 50

MaccaPR

MAY 23, 2016

When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview. Be Transparent – Honesty and openness -- meaning everything shared about the situation internally is also shared externally (being mindful of HIPPA, of course) – can calm peoples’ fears during a time of crisis.

Conference 80

Conference Healthcare Marketing Crisis 80

Reputation Us

SEPTEMBER 7, 2016

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.”

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

PR for Anyone

APRIL 13, 2022

Of course, if you are reading this you know that I put out a Free Publicity Friday PR Tip every single Friday. So I’m now hosting this show on Daily Ad Brief called More 2 Media where I interview industry experts in digital marketing, media, regular marketing. It’s that consistency that makes it work.

Video 130

Video Strategy YouTube Pitching 130

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

All good PR people have relationships at key media outlets, of course. But sometimes we overlook freelancers and other “gig” contributors, whose numbers are increasing as traditional media outlets shrink. Conduct media training early. Collect and cultivate freelancers.

Television 120

Television Interviews Engineering Tools 120