Remove Course Remove Interviews Remove Media Training Remove Television
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You Land the Interview and Then. the Unexpected Happens

PR for Anyone

If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. When my clients land media interviews, we always do media training beforehand. How to politely break in and be heard if the host is dominating the interview.

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8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Steamrolling the interviewer .

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Positioning Yourself as a Media Expert

PR for Anyone

The third day, we take our VIPs into a television studio. We give them their ideal interview. But I got a lot of takeaways from it, when I was working with our clients one-on-one, the things that they were struggling with in terms of pitching the media. And it’s so awesome! We spend two days of getting s**t done.

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Six Ways To “Hack” Your PR Program

ImPRessions - Crenshaw Communications

All good PR people have relationships at key media outlets, of course. But sometimes we overlook freelancers and other “gig” contributors, whose numbers are increasing as traditional media outlets shrink. Conduct media training early. Jump on foreseeable news. Ensure social sharing for big stories.

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Newsjacking Idea

PR for Anyone

Of course the proposal scene when Andrew rents out Tiffany’s and lets Melanie pick her ring with all the staff swooning over her is a timeless dream proposal and… SUPER VISUAL FOR TV!!! We are “watching” television so we need to “see” what you are talking about. TV should be visual. newsjacking).

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What to do with Media Appearances

PR for Anyone

Of course I’ve been on 1000’s of media outlets since then but that’s one of the biggest so I want people to see it, again and again. So the more you have out there in the world, on your website site, on social media, the more people that are going to see that. And I cannot wait to see you in the media.

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Video Strategy Plan

PR for Anyone

Of course, if you are reading this you know that I put out a Free Publicity Friday PR Tip every single Friday. So I’m now hosting this show on Daily Ad Brief called More 2 Media where I interview industry experts in digital marketing, media, regular marketing. It’s that consistency that makes it work.

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