Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Corporate Communications As companies grow, corporate communications become more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Corporate Communications. As companies grow, corporate communications become more important.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Corporate Communications. Relationship building takes time. Owned Media/Content Strategy. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JUNE 15, 2022

Many PR professionals consider communications to be a broader management discipline reporting directly to the CEO, while some marketing executives still see PR as imprecise practice that is too difficult to measure. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Many PR professionals consider communications to be a broader management discipline reporting directly to the CEO, while some marketing executives still see PR as imprecise practice that is too difficult to measure. Director, Global Corporate Communications, Mimecast. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Ishmael's Corner

MAY 1, 2017

The Art Of Storytelling In Business Communications And Public Relations. A corporate feature in a mainstream publication is the PR equivalent of a home run. The post PR Insights from Reverse Engineering a New York Times Corporate Feature appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Engineering 60

Engineering Corporate Storytelling Communications 60

Barokas

SEPTEMBER 11, 2017

This year, Barokas PR has the honor of hosting a panel on Thursday, September 28, highlighting storytelling in the 21 st century and the importance of using data to garner press interest. Today’s storytelling relies on data to validate a company, its products, or even an entire industry. We’re stoked! Maybe get free donuts?

Storytelling 74

Storytelling Data Local Leadership 74

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Stuart Bruce

MAY 29, 2015

Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions. Attention and reputation boost from annual report. Annual report to customers.

Report 60

Report Financial Corporate Reputation 60

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions. Visual storytelling will be better and easier.

Trends 185

Trends Storytelling Corporate Leadership 185

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. Perfect the Art of Storytelling.

Brand 126

Brand Branding Storytelling Analytics 126

ImPRessions - Crenshaw Communications

MAY 24, 2022

Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Cision’s State of the Media report shows that trust in earned media outpaces that for other forms of content. Inclusion in influential analyst reports can boost a B2B’s sales prospects for years.

B2B 170

B2B Brand Branding Education 170

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

Our facility to identify what’s of interest and effectively engage with the right reporters at the right tim, can be the difference between a stand-out success and an initiative that falls flat. These attributes of strategic PR are not the only ones, but they’re important for any new C-suite executive.

Leadership 182

Leadership Reputation Internal International 182

Sword and the Script

MAY 29, 2018

More than once I’ve analyzed survey results for a client and wound up finding the perfect report title in the open-ended commentary. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. 10) “Some of the efforts are long-tail – don’t expect coverage every time you talk to a reporter.”.

Corporate 77

Corporate Communications Survey Employee 77

PRSay

SEPTEMBER 25, 2023

As NPR reports , corporate jargon sounds trite and rings hollow. In a recent survey by language-learning platform Preply, more than 1 in 5 people say they dislike corporate buzzwords. Business buzzwords can ease communication or confuse and alienate people.

Fashion 95

Fashion Survey Corporate LinkedIn 95

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

Have questions in your back pocket If you ask good questions up front, you get stronger material that goes beyond corporate bullet points. In a way, this idea ties back to the old “Show, don’t tell” principle in storytelling. Remember that any byline or report is part of a living discussion that people in a given industry are having.

Interviews 296

Interviews How To Reddit Journalism 296

Onclusive

FEBRUARY 14, 2023

Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. Publicize your plan of action to rectify the situation to show how important this is, and report back on it often. Be detailed   Unsubstantiated storytelling leads to greenwashing accusations.

Reputation 195

Reputation Automotive Brand Branding 195

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR. The Earned Media Paradox.

How To 223

How To Marketing Storytelling Measurement 223

Ethical Voices

JUNE 12, 2023

Reporters can also tell the difference between very rote talking points and something that is deeper. There were a lot of protests, a lot of rallies, but the community often wasn’t savvy enough to reach out to a couple of reporters ahead of time and let them know, this rally is happening, this protest is happening, come out.

Ethics 70

Ethics Storytelling Communications Training 70

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide.

Publicity 111

Publicity Writing Guidelines Construction 111

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021.

Publicity 199

Publicity Government Crisis Employee 199

Ishmael's Corner

APRIL 2, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The odometer now reads 1,087.

Blogging 144

Blogging Storytelling Communications Company 144

Ishmael's Corner

AUGUST 15, 2016

The Art Of Storytelling In Business Communications And Public Relations. When months of investigative reporting by The New York Times produced the story, “How Think Tanks Amplify Corporate America’s Influence“ and the companion piece, “Think Tank Scholar or Corporate Consultant?

Storytelling 60

Storytelling Corporate Report Communications 60

Onclusive

FEBRUARY 2, 2022

Uploading and distributing news releases is so easy and l love the fact it automatically uploads the release to your website without you having to do this separately.” ~ Mark Hannan, Director of Corporate Communications, Scottish Ambulance Service. According to a recent article by PRNews, reporters open the most media pitches between 9 a.m.

Pitching 195

Pitching Data Technology Storytelling 195

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. Many reporters are under pressure to build their own brands and they’re particularly active on Twitter. A strong network of media contacts is still crucial for PR professionals.

Analytics 170

Analytics Tools Social Media Trends 170

PRSay

AUGUST 1, 2023

The term “ corporate DNA ” even has its own Wikipedia page. I understand what these organizations mean: that something is so deeply ingrained in their corporate culture that it determines everything about how they operate. In addition to being the laziest of clichés, “corporate DNA” is a terrible metaphor.

Wikipedia 78

Wikipedia Corporate Leadership Consumer 78

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. Know the difference between reporting and repeating. Weighing in on comments casts doubt; let the reporting speak for itself. Storytelling. “In Who are they?

Conference 113

Conference Communications Storytelling Social Media 113

ReimaginePR

DECEMBER 8, 2014

There was a backlash: Some in the class made their displeasure known and the assignment was shared with a reporter at The Toronto Star who contacted Kent Womack, the professor. Here’s the kicker: Only 15 per cent of corporate boards are made up of women even though companies where women are on the board tend to perform better.

Storytelling 323

Storytelling Training Resources Brand 323

Newsfile

MAY 11, 2023

Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. Publishing a Sustainability (ESG) Report In 2022, about 90% of the world’s biggest companies voluntarily publish CSR reports.

Writing 52

Writing Energy Training Education 52

Landis PR

DECEMBER 12, 2022

Embracing sustainable development means understanding and reporting the social and environmental (non-financial) impacts and risks associated with a company’s operations. Soon, sustainability reporting will no longer be a choice for almost 50,000 companies in Europe. The press will look beyond initiatives and internal communications.

Financial 52

Financial Government Storytelling System 52

Stephen Waddington

MAY 3, 2022

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The corporation is a capitalist vehicle to generate value for shareholders. Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement.

Publicity 112

Publicity Construction Corporate Study 112

Sword and the Script

AUGUST 1, 2022

The type of work has also changed with 90% reporting it’s changed at least some while 50% saying it’s changed significantly. The type of work has also changed with 90% reporting it’s changed at least some while 50% saying it’s changed significantly. It’s hard to predict.” Comms budgets are up.

Survey 137

Survey Communications Measurement Internal 137

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 57) “Change consultant.”.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

JUNE 25, 2020

Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar. We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020.

Survey 78

Survey Communications Public Affairs Ethics 78

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. It could be a way to cut through the clutter since reporters are deluged with pitches. Advertising is a distant third.

Survey 98

Survey Industry Leadership Study 98