Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Great, model employee. Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Employee engagement? Good story. Driving traffic to the web site. All good things.

Corporate 60

Corporate Creativity Employee Instagram 60

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In The art of the lie extends far beyond politics, he said.

Conference 113

Conference Communications Storytelling Social Media 113

Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. Presentation: 2021 Strategic Communications Survey. FIR Network).

Survey 132

Survey Communications Measurement Internal 132

PRSay

APRIL 22, 2016

We expect that the employees readying the products and services we spend our dollars on know who we are and what we need. What about your organization’s employees? Are you seen in their eyes as a corporate conglomerate or faceless brand, or do they see a dedicated team that is passionate about pleasing their customers?

Agriculture 90

Agriculture Employee Corporate Training 90

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Presentation: The 2020 JOTW Communications Survey. Blog: What Does “Storytelling” Mean to You? Presentation: The 2019 JOTW Communications Survey. Blog: Code of PR Ethics?

Survey 122

Survey Communications Ethics Measurement 122

PR Job Coach

JANUARY 5, 2015

PR professionals advocate not just for their organizations but also for their organization’s constituents and stakeholders, which adds the important role of presenting the stakeholders interests and views to management.

Publicity 100

Publicity Enterprise Government Storytelling 100

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

Survey 96

Survey Industry Leadership Study 96

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. Some executives are eloquent writers and inspiring speakers, comfortable with employees and investors alike. or “Can you tell me about an employee who has made a difference to your customers?”.

Communications 148

Communications Employee Leadership Writing 148

ReimaginePR

AUGUST 15, 2016

To do this, you need to do two things: Reach out to customers (past and present). How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? Galvanize Your Employees Behind Your Rebrand. Sometimes, employees are the last to know about a rebrand.

Employee 120

Employee Social Media Education Brand 120

Communications Conversations

MARCH 16, 2015

If you live outside the Twin Cities area, you may not have heard the big news this week: Target laid off 1,700 employees on Tuesday. Events… MIMA is hosting “Brand Storytelling in a Digital World” at the Carlson School of Management on Wed., Including a few friends of mine. Great news, Katie! Congrats Alison!

Case Study 60

Case Study Corporate Storytelling Social Media 60

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 132

Storytelling Communications Survey Case Study 132

Solo PR Pro

APRIL 23, 2019

Whether you represent a non-profit or corporate client, there is an excellent opportunity for positive public relations in strategic sponsorships. The Philadelphia Public Relations Association (PPRA) recently gathered a panel of corporate decisionmakers to share what works, what doesn’t, and why they value this kind of partnership.

Community 45

Community Publicity Construction Television 45

PR 20/20

JUNE 25, 2019

PR 20/20 works with stakeholders across the company (employees, customers, leadership and beyond) to consult and align on the brand core. Storytelling with the Cognitive Content Hub™. Storytelling with the Cognitive Content Hub™. Since then, we've used strategic storytelling to grow the Institute into an industry-leading brand.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

SEPTEMBER 14, 2018

When Beth Comstock ( @bethcomstock ), former vice chair at GE who had led efforts to accelerate new growth and innovation at the company, kicked off her presentation with these words I knew it would resonate. Edison was as much a storyteller, marketer and mission captain as he was an inventor.". And it did. It’s an overused word.

Enterprise 46

Enterprise Agency Creativity Print 46

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. There are some caveats to note.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

MARCH 22, 2016

While there is some billable hour data in the survey (see the link to the presentation in Ms. Critical to exceptional client service, is the Achilles heel of employee turnover. While it might pique interest from the keeper of a corporate reputation, it doesn’t answer the CMO question…so what?

Survey 60

Survey System Trends Small Business 60

Doctor Spin

DECEMBER 3, 2023

Stakeholders and publics will likely perceive corporate messaging based on their pre-existing confirmation biases. “We Present a business situation in a new light to challenge existing biases. Framing in PR is a learnable language skill. Framing of situations. For example, framing a business setback as an opportunity for innovation.

How To 52

How To Leadership eBook Journalism 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. The award is presented to 34 graduates who have distinguished themselves throughout their collegiate life.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000.

Survey 178

Survey Marketing B2B Study 178

5W PR

JANUARY 31, 2024

Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Contently - Strategy

OCTOBER 15, 2020

Way back in 2011, some employees at HubSpot had an idea. Presentation styles that have worked well for centuries in traditional in-person lectures do not necessarily make for effective online educational videos,” the researchers wrote. We love email,” GE’s Chief Storyteller told us. “It All of them passed.

B2B 145

B2B Trends Video Course 145

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 245

Sports Agency Industry Creativity 245

PR Job Coach

JANUARY 15, 2016

This adds the important role of presenting the stakeholder’s interests and views to management. PR professionals are strategic content developers and storytellers, helping their organizations formulate key messages that resonate with stakeholders and are coherent with the corporate culture and nature of the organization.

Storytelling 100

Storytelling Community Advertising Advertising 100

Contently - Strategy

OCTOBER 15, 2021

Way back in 2011, some employees at HubSpot had an idea. Presentation styles that have worked well for centuries in traditional in-person lectures do not necessarily make for effective online educational videos,” the researchers wrote. We love email,” GE’s Chief Storyteller told us. “It All of them passed.

B2B 85

B2B Content Marketing Trends Marketing 85

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. 27) Executives and employees as the way through the clutter.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in.

Sports 81

Sports Agency Industry Creativity 81

PR Conversations

SEPTEMBER 18, 2014

This is according to a Report of the Generally Accepted Practices (GAP) VIII Survey (Canadian) presented to CPRS members and other practitioners in early September 2014, by lead researcher Amy Thurlow, PhD, APR , associate professor at Mount Saint Vincent University. All types of organizations are using senior PR talent in Canada.

Study 99

Study Measurement Survey Education 99

PR Job Coach

NOVEMBER 12, 2015

Where are the smart and savvy communications pros who should be the check and balance and the corporate conscience of the enterprise. PR practitioners also serve as strategic content developers and storytellers , helping their organizations formulate key messages that are resonant with the corporate culture and nature of the organization.

Case Study 100

Case Study Enterprise Corporate Study 100

Sword and the Script

DECEMBER 11, 2018

The list here is presented in alphabetical order by the first name and is not intended to convey any sense of ranking – every entry is important. Also see PR and Storytelling; Off Script No. Also see Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No. 4) New emphasis on trust. 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93