ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. The internet and social platforms are key tools for storytelling, brand management and connection. Some even admit to a secret fear of so-called left-brain skills like data analytics.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

A resource for high-level storytelling In technical industry sectors like B2B and ad tech/martech, it’s not always easy for an internal team to recognize the bigger story. The right creative campaign, whether earned, paid, or both, can generate extraordinary benefits in the form of brand engagement, credibility, and even loyalty.

Leadership 182

Leadership Reputation Internal International 182

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Get to know digital marketing and storytelling. About Barbara Rozgonyi, Creative Visionary. You’re in the right place! What if you could effortlessly. Attract more of the right attention AND.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Ethical Voices

JUNE 12, 2023

What I offered instead was this process that I developed of sitting with them in messaging strategy sessions that were really collaborative in nature, but along the way building the trust with the organizations by doing trainings and coaching. The trainings we provide are media relations 101, how do you put together talking points?

Ethics 69

Ethics Storytelling Communications Training 69

Landis PR

OCTOBER 25, 2021

Media train and test new spokespersons. Embrace storytelling. If a corporate social responsibility program doesn’t exist for your client, start one now. When I’m struggling to come up with creative concepts, I open those files and invariably come up with something new. Encourage others to think creatively.

Healthcare 98

Healthcare Communications Measurement Resources 98

PRSay

FEBRUARY 18, 2021

For more writing-related content, check out the annual storytelling issue of Strategies & Tactics. For more than 50 years, he has handled public relations for corporations, associations and nonprofit organizations. Don Bates, APR, Fellow PRSA, teaches graduate PR writing and management at New York University.

Writing 140

Writing Nonprofit Storytelling Corporate 140

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

PRSay

JANUARY 9, 2020

2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. HR has the hefty job of recruiting talent, keeping business goals top of mind, training and retaining talent, ensuring compliance, and strategizing workplace culture initiatives.

Employee 90

Employee Internal International Training 90

Waxing UnLyrical

JUNE 5, 2018

– Digital and visual storytelling. In May, Sally Falkow joined as the guest host with answers regarding creativity in communications from her son, Mike Falkow of Rogue Magazine. A2: from @mikefalkow Your gut may be very creative, but it can’t beat actual data #measurepr. – Some basic html knowledge.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

JUNE 28, 2018

By harnessing the power of storytelling, you can break down walls, build affinity and better position yourself, and your organization, for success. A Look at Compelling Corporate Stories. I’m often asked if storytelling is harder for B2B companies. Image: rawpixel via Unsplash, Creative Commons CC0.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Waxing UnLyrical

MARCH 14, 2016

4 Creative Email Marketing Campaigns That Inspire Action. What You Can Learn About Storytelling from Charity Water. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Storytelling 40

Storytelling Banking Training Writing 40

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. It also gives us a wide paintbrush to be creative and unique in how we engage with our key audience. Introduce yourself – who are you and what do you do? At SA, I lead a team of PR dynamos.

Measurement 65

Measurement Course LinkedIn Banking 65

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. We are creators, storytellers and writers. Her storytelling is personal and intimate and gives a glimpse of what she’s feeling at the moment. Swift’s songs are never formulaic.

Leadership 187

Leadership Storytelling Viral Banking 187

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Return of increased PR budgets.”

Writing 194

Writing Communications Marketing B2B 194

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers.

Corporate 274

Corporate Leadership Advertising Advertising 274

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Critical Mention

FEBRUARY 10, 2018

You get to put the journalistic training that many a public relations person receives into practice. You can work with organizations of different sizes from startups to nonprofits to agencies to large corporations. Storytelling is our game . Today, storytelling is a buzzword. Creativity matters . via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Landis PR

JULY 31, 2023

Solid storytelling, writing and editing skills are still very much in demand. Sometimes all it takes is a single word or idea to get the creative juices flowing. If you’re more advanced in your career and training a new hire, you would never ask them to draft a release and send it on their own, right?” Linda explained.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. “Content marketing will revolve more around individuals and storytelling components. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Industry Creativity 245

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. If you’re looking for another PR blog to subscribe to, we highly suggest jumping on the PRNews e-Letter train. Are you keeping up with the times? Until next time!

Blogging 68

Blogging Education Resources Creativity 68

Beyond PR

MARCH 30, 2018

How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? The second probably still feels unnerving, as this is where human insight and emotion is still very important for storytelling and campaign creation.

Publicity 85

Publicity Training Technology Data 85

Waxing UnLyrical

NOVEMBER 2, 2015

And if you really want a reason to show the world your jazz hands, sign up for my mini-training coming up next weekend, “ The Social PR Launchpad: Unleash Your Inner Social PR Superhero.” 5 Tips to Get in Your #Creative #PR Groove. 5 Tips to Get in Your #Creative #PR Groove. ” You can thank me later.

Storytelling 40

Storytelling Instagram Creativity Content Marketing 40

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative.

Sports 81

Sports Agency Industry Creativity 81

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. Rob Six, Senior Vice President of Corporate Communications, Roll International. However, the visuals have to be creative and well-designed and executed. Implication for PR practitioners: We need to learn new skills that previously were not part of our training.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Every blogger, indeed every writer, can likely relate to this phenomenon. My 5 Most Popular Posts of 2015 via @profkrg.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Waxing UnLyrical

APRIL 4, 2016

Why: “With the help of social media, brands are increasingly turning to the general public to come up with creative ideas and share them with the world,” says Jack Simpson as he explores why this “encourages people to engage with a brand in a more meaningful way than something like watching an ad.” ” 7. ‘PR

Banking 40

Banking Social Media Storytelling Training 40

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 8) Creativity over productivity. Also see PR and Storytelling; Off Script No. Creativity is back. 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93

The Hoffman Agency

APRIL 6, 2020

According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? That’s in fact one of the key things Matthew highlights as something to avoid when getting into data-driven storytelling.

Storytelling 53

Storytelling Data Journalism Resources 53

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Every employee needs media training. Creative employee communications.

Marketing 169

Marketing Employee Content Marketing Training 169