ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170

Analytics Tools Social Media Trends 170

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. No creative spark . See this earlier post for more on the power of PR creativity.

SEO 178

SEO Storytelling Product Launch Measurement 178

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. Boast a Star Reputation, Not a Marred One.

Consumer 243

Consumer Brand Branding How To 243

Presspage

MARCH 15, 2023

We believe that equipping communications professionals with the right tools to reduce the burden of performing repetitive essential tasks, will free up time and space for proactive strategy, creative storytelling and relationship building. We also believe that this is not just a nice to have, but actually a must have.

Technology 78

Technology Creativity Storytelling Communications 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

His accomplishment has helped cement a reputation as an authority in a poorly understood sector. We are now in an era of burgeoning corporate social responsibility, in which many in the millennial generation expect companies to take a stand on issue(s) or initiatives designed to contribute to the social good. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape.

Marketing 215

Marketing Content Marketing Social Media Employee 215

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. lens to planning for our clients.

Media 96

Media Sports Agriculture Pitching 96

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Becky Saeger, Board of Directors, E*Trade Financial. “I I actually traded jobs for a year to get an understanding of the other side.

Banking 199

Banking Marketing Measurement Leadership 199

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We in PR must continue to do all we can to protect and defend our reputations as professionals.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Cision

NOVEMBER 10, 2015

After carefully highlighting Carnival brand improvements, such as the industry first “Great Vacation Guarantee” and implementing a blue ribbon advisory board, Carnival brought in a dynamic change agent: a new CEO to tell the corporate story – Arnold Donald. Consider a change maker to help effectively tell your brand story.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. That is how we created the three pillars of storytelling, country building and club making. It is profound to step back and witness the storytelling that we have created over 30 years and for so many companies.

Retail 225

Retail Consumer Brand Branding 225

Cision

JUNE 25, 2015

Your shares will help build a reputation as a future source who drives results for them. Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights. Image: Got Credit , Claudia Zimmer ( Creative Commons ). For example, ask a question to prompt discussion around the article.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways. Steve Barrett: And get paid a proper wage as well.

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

JUNE 28, 2018

By harnessing the power of storytelling, you can break down walls, build affinity and better position yourself, and your organization, for success. A Look at Compelling Corporate Stories. I’m often asked if storytelling is harder for B2B companies. Image: rawpixel via Unsplash, Creative Commons CC0.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Beyond PR

JUNE 1, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. Boast a Star Reputation, Not a Marred One.

Consumer 49

Consumer Brand Branding Reputation 49

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. We are creators, storytellers and writers. Album: Reputation ) Prioritize relationships. Song: “Bigger Than the Whole Sky”) Inspire creativity.

Leadership 187

Leadership Storytelling Viral Banking 187

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.”

Writing 194

Writing Communications Marketing B2B 194

PR Conversations

JANUARY 29, 2016

Indeed, barely a week seems to go by before someone is reported to have sold everything they own to travel the world, recording their adventures via vlogging, vining, instagramming, etc – with an eye on securing corporate sponsorship and online celebrity fame. Or perhaps there’s a jack-of-all-trades cheaper PR-led option on offer.

Publicity 40

Publicity Ethics Creativity Travel 40

Doctor Spin

MAY 30, 2023

He regularly used innovative and creative advertising techniques to capture the public’s attention. This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. His reputation often preceded him, drawing in crowds based on his name alone. The power of a brand.

Publicity 52

Publicity eBook Ethics Resources 52

Onclusive

MARCH 17, 2021

Focusing on analytics for justifying their existence/ROI for budget as the overarching goal of the data-driven initiative instead of an analytical approach for actionable insights to enable PR/Communications’ critical mission of building/improving the organization’s reputation. If you follow the right path, the results will prove itself.

Data 195

Data Communications Reputation Data-Driven PR 195

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 190

Marketing Content Marketing Data Social Media 190

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.

Conference 59

Conference Consumer Social Media Google 59

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. It’s finally gaining respect for its importance in building and maintaining a brand’s reputation and raising its visibility.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. It delivered on all fronts — as an apology to customers and franchise owners, as a creative expression of frustration, and a show of brand personality.

Fashion 255

Fashion Reputation Social Media Brand 255

Communications Conversations

AUGUST 31, 2018

You have the luxury of being more creative because you have more time. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. But now I can marinate a little bit in the project, breath and test my creativity a bit more. Two things: 1) The pace. 2) The unfamiliar territory.

Media 112

Media Journalism Report Video 112

Beyond PR

MARCH 30, 2018

Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote. How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? Next Steps For AI And The PR Sector.

Publicity 85

Publicity Training Technology Data 85

Maxim Behar

MARCH 6, 2022

And the reason is very simple, everything is about the content, everything is about storytelling and we are the “Masters of the Content.” That success will come with hard work and big creativity. 7) How PR can be used for Online Reputation Management, especially by B2B companies? The last one of three P’s is self-confidence.

B2B 52

B2B Communications Media Newspapers 52

Landis PR

JANUARY 3, 2022

ESG issues will be dominating corporate communications in 2022 and beyond.”. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. Michael Diegelmann, Founder and CEO, cometis , Wiesbaden, Germany. Sandy Lish, Principal/Co-Founder, Castle , Boston, Massachusetts. “In

Trends 52

Trends Trade Shows Agency Communications 52

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs.

Local 133

Local Crisis Management Internal International 133

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. Rob Six, Senior Vice President of Corporate Communications, Roll International. However, the visuals have to be creative and well-designed and executed. We are the storytellers and content marketing should be our domain. SF: Online Reputation Management.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 8) Creativity over productivity. Also see PR and Storytelling; Off Script No. Creativity is back. 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Creative employee communications. ” Tonya Chin | Nutanix.

Marketing 169

Marketing Employee Content Marketing Training 169