Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? Set the agenda. Play to their ego. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Want to deliver valuable content in 2016? Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. Yet the cries for fostering more brand engagement persist and it’s rapidly becoming a no-win situation for marketing.

Social Media 116

Social Media Brand Branding Media 116

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Cision

NOVEMBER 5, 2015

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Here are three big names to take a look at for content marketing inspiration: BuzzFeed.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Communications Conversations

JANUARY 7, 2022

One of the questions I get from time to time from friends and colleagues is “Who would you recommend for a social media agency in Minneapolis?” I mean, there aren’t that many “social media agencies.” ” But, many ad, PR and digital agencies claim to offer social media marketing services.

Social Media 60

Social Media Agency Media Measurement 60

Prohibition

JANUARY 24, 2020

Social media advances at an incredibly rapid rate. Prohibition’s social media trends in more detail. Influencer marketing maturity. The rise of dark social. Social commerce. The important thing is making your ephemeral content super-engaging, and not taking up too much time making it perfect.

Social Media 62

Social Media Trends Media Instagram 62

Remote PR Jobs

SEPTEMBER 25, 2023

According to the Cision State of the Media Report , 59% of U.S. consumers say they are suspicious of news content. On social media platforms, skepticism is far greater, as it should be. Beyond earned media, typical PR tactics build relationships, engage influencers, and even help change public perception and behavior.

Mobile 100

Mobile SEO Reputation Web 100

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Solo PR Pro

SEPTEMBER 25, 2018

We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were utilizing the tactic in client work. Content Marketing is a valuable tool in the communications arsenal. How does content marketing fit into that plan?

Content Marketing 62

Content Marketing Marketing Measurement Resources 62

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. But again, with the deluge of content being produced every day, being remarkable will be a baseline requirement. The metaverse, Web 3.0, Social media breakup.

Marketing 214

Marketing Content Marketing Social Media Employee 214

NewsWhip

APRIL 30, 2018

In our latest social media insights report, we take a look at the top trends for Mother’s Day content across the web, Facebook, Pinterest, and Instagram. The post Social Media Insights for Mother’s Day 2018 appeared first on NewsWhip. What’s the best way to celebrate Mother’s Day?

Social Media 74

Social Media Pinterest Media Instagram 74

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. Content Marketing Lesson #2: Showcase stellar examples. Let us know in the comments.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

NewsWhip

JUNE 1, 2018

In our latest social media insights report, we take a look at the top trends for Father’s Day content across the web, Facebook, Pinterest, LinkedIn, and Instagram. The post Social media insights for Father’s Day 2018 appeared first on NewsWhip.

Social Media 68

Social Media Pinterest Retail Media 68

ImPRessions - Crenshaw Communications

JULY 22, 2019

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Word-of-mouth PR spread on social media platforms, when done well, is not only cose-effective, but highly trackable and persuasive.

Mobile 244

Mobile SEO Web Journalism 244

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Ask questions on social media. Share the right content on the right social media network.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Stephen Waddington

OCTOBER 18, 2018

The reality of modern media is that news stories are published to the web instantaneously. These web-based platforms combine project management tools with a calendar. This is a growing segment has developed out of the market for social media management. I suggest you start by scraping the web.

Tools 203

Tools Web Banking Wikipedia 203

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own. According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. Here’s why it’s more important than it’s ever been.

Journalism 185

Journalism Advertising Advertising SEO 185

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

Communications Conversations

NOVEMBER 12, 2021

As I enter into year 3 as an adjunct professor, it’s occurred to me: there are a number of classes universities really should offer in an effort to better prepare these kids for the real world in digital and social media marketing. 4- Multi-media content creation for communicators (photo + video + audio).

Communications 155

Communications SEO Social Media Video 155

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). This includes all PR, video, audience development, and social and community management that my team handles. Q: How would you describe your inbound approach with CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Flack's Revenge

NOVEMBER 10, 2016

Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. ” Those who took the time to produce quality content, nurture social communities and post consistently saw their online influence grow.

Facebook 184

Facebook Web Social Media Engineering 184

Flack's Revenge

AUGUST 9, 2016

My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). Since then it is a new game, as more people are discovering and consuming news through social media.

Viral 120

Viral Data Web Trends 120

Contently - Strategy

OCTOBER 18, 2022

Content marketers often have difficulty getting executive buy-in for customer research. Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities. Lack of buy-in.

B2B 137

B2B Company Survey Enterprise 137

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Google continuously updates its algorithms to rank blog posts and web pages.

SEO 134

SEO Strategy Google Engineering 134

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. While social media and SEO can help, you can count on your competitors employing these same strategies.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility.

Digital PR 88

Digital PR Brand Branding Engineering 88

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Media does not want outside input.”

Media Relations 111

Media Relations Media Survey Pitching 111

Contently - Strategy

FEBRUARY 14, 2023

The search engine uses all these signals to decide whether a web page answers a user query. And in the same report, 95 percent of Fortune 500 companies cited poor content data quality as having a negative impact on their business. How can content marketers use intent to improve content and rank first?

Google 144

Google Engineering SEO Writing 144

Flack's Revenge

AUGUST 1, 2018

Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. Now I was strangely stumped, even disinterested. These are different times.

Content Marketing 149

Content Marketing Privacy Government Web 149

Contently - Strategy

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Even during the social media craze of the 2010s, these professionals nurtured their audience via email, understanding the importance of building on owned—not rented—land.

How To 145

How To Content Marketing Banking Advertising 145

Cision

JANUARY 29, 2016

Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. They need to revamp their approach to content marketing. Content marketing takes time, hard work and flexibility. So what should brands do? Also, be patient.

Content Marketing 120

Content Marketing Education Retail Government 120