Sword and the Script

NOVEMBER 10, 2020

In my capacity as a consultant, I recall reviewing some data and recommending a narrative to a marketing team based on the findings. After a week of internal wrangling, the CMO was unhappy with the angle his team was suggesting and called me up for help. The larger problem for marketing is a lack of process.

B2B 143

B2B Marketing Survey Case Study 143

PR 20/20

DECEMBER 6, 2016

Gartner predicts that a full 20 percent of business content will be written by machines starting in 2018. The analyst firm says: “Business content, such as shareholder reports, legal documents, market reports, press releases, articles and white papers, are all candidates for automated writing tools.”.

Content Marketing 40

Content Marketing Marketing System Technology 40

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. ” Good medicine, like good content, comes down to trust and results. This data looks at all content produced by our clients in the spring of 2020. (To

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Waxing UnLyrical

AUGUST 9, 2018

More specifically, structured content is a way of organizing, storing and managing content, breaking it down into easily identifiable modules and then assigning/using metadata tags and automation to publish this intelligent content from a single source to multiple distribution channels. Simplify Translations. Search Made Simple.

Writing 72

Writing eBook Case Study System 72

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. ” Good medicine, like good content , comes down to trust and results. This data looks at all content produced by our clients in the spring of 2020. (To

Healthcare 59

Healthcare Content Marketing Industry Trends 59

ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. The upgrade to Advanced Project Management is $10, and the Full In-House version for creative teams is $15. Internal Messaging Apps = Effective Internal Communications. All prices are per month, per user.

Publicity 70

Publicity Enterprise Analytics Tools 70

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. Or it can come from internal data. Take something like “trucking statistics.”

Survey 90

Survey How To Reddit Pitching 90

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Stuart is an international PR adviser, speaker, trainer, and blogger.

Communications 81

Communications How To Blogging Content Marketing 81

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.

Strategy 72

Strategy How To Measurement Analytics 72

Waxing UnLyrical

OCTOBER 28, 2015

If you’ve ever stared helplessly at a blank Word document, you know what I’m talking about. McKee is a creative writing instructor who leads screenwriting workshops for some of the best writers in Hollywood, including Peter Jackson and the writers at Pixar. This talk will inspire you and motivate you to break through creative barriers.

Storytelling 40

Storytelling Resources Writing Corporate 40

Cision

APRIL 18, 2016

I hope that you can find a few features that you didn’t know about and that you can incorporate into your communication or marketing strategies. Content Improvements. If you do content marketing in any capacity, Facebook’s resources for you today are significantly more robust than they were a few weeks ago.

Facebook 0

Facebook Mobile Analytics Advertising 0

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

PR 20/20

MAY 26, 2016

Talk about content fatigue.for both the writer and reader alike. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. It might be time to re-evaluate your blog from top to bottom, and awaken a more stimulating, creative brand personality. 5 Steps to Reimagine Your Blog.

Blogging 51

Blogging Brand Branding How To 51

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Internal and External Communication and Collaboration. Free Digital Marketing Tools for Content Marketing Support. Project Management.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 169

Marketing Employee Content Marketing Training 169