PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Blogs, social media, video, podcasts, presentations, etc.). Instead of being a stuffy, corporate entity, your brand becomes people-driven and people-focused. Click To Tweet. What voice?

Brand 156

Brand Branding How To Storytelling 156

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

Survey 96

Survey Industry Leadership Study 96

Contently - Strategy

OCTOBER 9, 2019

A lot of brands are wearing the stench of that landfill these days because marketing has a huge empathy problem , especially in B2B content. ” But relatively little B2B content talks to buyers like they’re human being. The empathy marketing problem. Instead of, “Do you do content marketing?”

Marketing 108

Marketing How To B2B Exercises 108

Communications Conversations

MARCH 16, 2015

Events… MIMA is hosting “Brand Storytelling in a Digital World” at the Carlson School of Management on Wed., Looks like Andersen’s Angela Swenson and OLSON’s Katie Miller will be presenting. Sleep Number (client) is looking for a director of PR and corporate communications: [link]. Congrats Alison!

Case Study 60

Case Study Corporate Storytelling Social Media 60

Landis PR

DECEMBER 18, 2023

On this week’s episode of PRGN Presents podcast , we’ll share tips for how to effectively amplify your PR wins. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday.

Conference 59

Conference Consumer Social Media Google 59

ReimaginePR

OCTOBER 10, 2016

Why Video Marketing is Important. Video is an essential part of your content marketing strategy. It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. With video, you can peel away the shiny presentation and just be a human talking to another human. Additional Resources.

Video 120

Video Strategy YouTube Marketing 120

Waxing UnLyrical

MAY 4, 2015

However, since I’m there in spirit, I figured I’d help you get to know some of the presenters in this week’s roundup. Importance of storytelling for your organization. Content Marketing: Without Community, It’s Only Half the Equation. Training, Networking and Developing Your Personal Academy.

Community 40

Community Content Marketing Travel Agency 40

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. I have a last name, but you may know me as Jordan at Contently. After evaluating over 6.9

B2B 85

B2B Content Marketing Trends Marketing 85

Critical Mention

OCTOBER 9, 2019

Use the data presented in their social performance metrics to set attainable goals and gradually work towards optimizing your content. Use Social Media for Storytelling. You can do so by producing valuable content that doesn’t sound like an actual sales pitch. . Utilize Social Analytics Tools.

Social Media 75

Social Media Marketing Media Instagram 75

Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16.

Writing 194

Writing Communications Marketing B2B 194

PR 20/20

JUNE 25, 2019

Storytelling with the Cognitive Content Hub™. PR 20/20’s team of strategists, technologists, and storytellers employ an in-depth strategic framework that marries human and artificial intelligence to grow businesses through content marketing: The Cognitive Content Hub™. Internal communications and events.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. David Berkowitz , Founder, Serial Marketers. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Shift Communications

OCTOBER 20, 2014

If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling. Think you can’t apply compelling storytelling to “boring industries”? Vice President, Marketing Technology.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Contently - Strategy

OCTOBER 15, 2020

At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.”

B2B 145

B2B Trends Video Course 145

5W PR

JANUARY 31, 2024

Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Waxing UnLyrical

NOVEMBER 2, 2015

4 Ways to Build Content Marketing Authority with SlideShare. Draw Me a Story: Six Storytelling Lessons From Cartooning. Five Ways to Give Your Presentation a Visual Makeover. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ” 4.

Storytelling 40

Storytelling Instagram Creativity Content Marketing 40

Critical Mention

NOVEMBER 6, 2018

With an engaging and captivating brand story–one that describes the corporation ’s past, present and future, customers can create an emotional, human connection with a business that enables them to relate to the organization. A classic example comes from Sarah Farrow, a content marketer for Big Assignments. Grace Carter.

Social Media 65

Social Media Media Writing Infographics 65

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. And most of all, I get to be more present in my life and the lives of those I love. ” I’ve been surprised by how similar content marketing is to journalism. A lot of things. It’s basically the same thing.

Media 112

Media Journalism Report Video 112

Sword and the Script

DECEMBER 8, 2015

Moderator Guy Raz will weave some of the most compelling bits from those talks along with follow-on interviews with the presenters into a narrative designed for listening. My professional life is linked to marketing and while there are a multitude of marketing podcasts, this is one I come back to again and again.

Radio 60

Radio Content Marketing Marketing Education 60

Stuart Bruce

FEBRUARY 11, 2016

One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. This is VR as just another step in improving ‘content marketing’ to tell better stories. You can even display your own presentation on the screen in the simulation.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 5) Alignment of marketing and customer success. Also see PR and Storytelling; Off Script No. More content marketers will get frequency right.

Social Media 93

Social Media Marketing Media Creativity 93