Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Along this same line of thinking is consumer education. Dealerships are leveraging online business models that redefine the customer experience in automotive retail.

Meeting 78

Meeting Automotive Media Technology 78

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Consumers have become more cost conscious.

Technology 61

Technology Marketing Retail Interviews 61

Beyond PR

MAY 1, 2017

Facebook identifies three categories of tools that are initially integrated into Facebook Live: Consumer Friendly Cameras (mobile device cameras) • Samsung Gear 360 – Retail $349.99 • Giroptic IO – Retail $249.99 • Insta360 – Nano (iOS) retail $199, Air (Android) Retail $129.99 • ALLie Camera – Retail $499.00

Facebook 63

Facebook Video How To Retail 63

PR Fuel

JUNE 26, 2020

Regardless of whether you’re writing a press release for a government agency, non-profit, or retailer, your first step should be to consider your target audience. Understanding who your audience is can help with identifying what type of media they consume. Step 1: Research Who to Send Press Releases to First.

How To 53

How To Writing Guidelines Television 53

MaccaPR

JANUARY 15, 2019

But the stunt was just the diving board for Fiji, a platform that enabled consumers to interact with Fiji Water’s playful, snarky content through social media. 5 - From Red Carpet to Retail. billion bottled water category. 3 - Jamie Lee Curtis Won’t Be Drinking Fiji Water. or the iconic square bottles of Fiji Water.

Marketing 78

Marketing Viral Consumer Agency 78

MaccaPR

FEBRUARY 19, 2018

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we Most marketers use social listening tools such as Sysomos and Meltwater to monitor what consumers say about their brand on social media. were.talking about booties that day.”

Instagram 98

Instagram Crisis Local Privacy 98

MaccaPR

JANUARY 15, 2019

But the stunt was just the diving board for Fiji, a platform that enabled consumers to interact with Fiji Water’s playful, snarky content through social media. 5 - From Red Carpet to Retail. billion bottled water category. 3 - Jamie Lee Curtis Won’t Be Drinking Fiji Water. or the iconic square bottles of Fiji Water.

Marketing 48

Marketing Viral Consumer Agency 48

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Birchbox has a cascade of triggers to perpetuate the consumer relationship. Something else was going on. Who doesn’t want to talk about that?

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

AUGUST 5, 2015

In gaming, Snapchat is looked at as a fad, where retail has embraced it. These types of stories are meant to be consumed at once and tell their own unique story.” Campaign unique codes would be similar to what you hear on the radio: when you order flowers get a 10% discount when you mention the code jimandanimal.

Measurement 40

Measurement How To Marketing Engineering 40

The Proactive Report

DECEMBER 24, 2014

In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. The Exact Target 2014 Mobile Behavior Report found that consumers use their mobile devices for connectivity and content. Does any of this matter to PR? Mobile Web.

Mobile 201

Mobile Strategy Web Consumer 201

PR Fuel

MARCH 19, 2021

According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. The HBR points out that it can be hard to get something new on the radar of consumers that are set in their shopping habits. Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview.

Small Business 91

Small Business Writing Engineering Infographics 91

The Stalwart Blog

APRIL 26, 2020

In addition to that, I’m helping some retailers who are having to lay off staff and convert a lot of their business online, even more so than they had before and communicating that to the public. People aren’t consuming news reports like they did 20, 30 years ago. They’re just looking for news blurbs.

Crisis 78

Crisis Local Facebook Social Media 78

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. A lot of things. It’s basically the same thing.

Media 112

Media Journalism Report Video 112

Communications Conversations

FEBRUARY 3, 2016

When you hear her talking on the radio, she’s raving about our great state. During the last 10 years, I dabbled in news, entertainment, to consumer CPG, retail and now travel/tourism PR, so I had a lot of rewarding experiences from each gig. When you see her on TV, she’s covered in Explore MN garb.

Tourism 60

Tourism Travel Instagram Pitching 60

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

PR 20/20

JUNE 7, 2018

We may even get to a future where you get stuff you didn't even order—because a retailer anticipated your needs. Consumer attention goes elsewhere. They would have needed a huge TV or radio budget 20 years ago to do the same thing. Anticipating a grocery run? Many tasks that eat up much of a marketer's day will be automated.

Marketing 41

Marketing System Technology Google 41

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52

Ethics Communications Print Television 52