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How to Engineer the Perfect PR Metric

Cision

Marketing is responsible for X, Customer Service for Y, PR for Z. One way to measure this would be for the customer service reps to ask customers how they heard about the company. In this scenario, engineering a solution is straightforward: how do I measure my (defined) contribution to the organization?

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How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

In gaming, Snapchat is looked at as a fad, where retail has embraced it. These types of stories are meant to be consumed at once and tell their own unique story.” Do customer service on Snapchat? ” Of course, a lot of this can be measured. If we adopt them, we are not measuring anything tangible.

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Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

In addition to that, I’m helping some retailers who are having to lay off staff and convert a lot of their business online, even more so than they had before and communicating that to the public. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram.

Crisis 78
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WOM: What's Really Behind The Buzz

Waxing UnLyrical

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79
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How Artificial Intelligence Will Redefine Marketing Jobs

PR 20/20

We may even get to a future where you get stuff you didn't even order—because a retailer anticipated your needs. Consumer attention goes elsewhere. They would have needed a huge TV or radio budget 20 years ago to do the same thing. You are a client and customer service rockstar. Anticipating a grocery run?