5W PR

JANUARY 15, 2024

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. While some consumer trends may fade, others are poised to solidify and transform the way people shop, inter͏act with brand͏s, and prioritize their well-being.

Consumer 78

Consumer Ethics Trends Mobile 78

Mindful Marketing

DECEMBER 18, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We’ve all said things we later regretted. Meanwhile, consumers sometimes see uber-creative ads but when asked what they’re for, they respond, “I have no idea.”

Advertising 86

Advertising Advertising Ethics Fashion 86

Ethical Voices

MARCH 9, 2023

This week there are more than a few public relations ethics issues and some of them are real doozies. Amiga: Ethics of AI Pitching – Thinking about the ethical use of generative AI in public relations and marketing has been consuming every spare minute of my day. Check them out below!

Ethics 79

Ethics Pitching Public Affairs Government 79

5W PR

MAY 15, 2023

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Wine brands can appeal to Gen Z consumers by supporting social causes.

Consumer 88

Consumer Brand Branding Agriculture 88

Ethical Voices

SEPTEMBER 18, 2023

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted? They have the case law.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Ethical Voices

JULY 25, 2022

She discusses a number of important ethical issues, including: Why we need to trust but verify. Ethics and predatory lending. I started my career at Rubenstein Associates, had a really solid and ethics filled foundation from them. And there weren’t many public relations specialists in my market. It’s true.

Ethics 82

Ethics Training Real Estate Agency 82

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 94

B2B Marketing Measurement Social Media 94

5W PR

SEPTEMBER 6, 2023

Brand positioning is increasingly important in the competitive food and beverage market. Importance of brand positioning Brand positioning is the art of crafting a distinct and compelling identity for a food and beverage brand within the minds of consumers. It’s not just about taste anymore.

Brand 78

Brand Branding Marketing Ethics 78

5W PR

NOVEMBER 15, 2023

In today’s competitive market, successful fast-food marketing strategies are more crucial than ever for these chains to attract and retain customers. Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior.

Strategy 78

Strategy Marketing Ethics Mobile 78

Contently - Strategy

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

Ethical Voices

DECEMBER 12, 2022

Overseeing a team of 120 communicators, Rebecca is responsible for driving the overall strategic direction, commercial operations, and global client growth across the markets, and driving collaboration across the APAC region. While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including:

Ethics 74

Ethics Brand Branding Internal 74

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Child influencers are reshaping digital marketing. Brands can easily tap into these specific markets, reaching a highly targeted audience.

Brand 83

Brand Branding Marketing Ethics 83

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 90

Brand Branding Marketing Ethics 90

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

Ethics 76

Ethics Government Pharmaceuticals Policies 76

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 83

Ethics Travel Writing YouTube 83

Reputation Us

OCTOBER 16, 2023

Consumers and peers may view such self-promotion as mere bragging rather than genuine competence or quality. According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. The Big Players Consumer Reports and J.D.

Reputation 167

Reputation Consumer Report Ethics 167

Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. That’s obviously not ethical. The state of misinformation in Cambodia.

Ethics 84

Ethics Radio Sports Facebook 84

Deirdre Breakenridge

JUNE 27, 2018

Today, companies are compelled by their consumers to do more for society’s common good. The Biggest Changes for Marketers in a New Era of Global. In the New Era of Global, the biggest changes come with a different set of expectations; what consumers expect from their brands and what brands expect from themselves.

Marketing 164

Marketing Ethics Local Technology 164

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 80

Ethics Employee Communications System 80

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 The new act will increase consumers’ ability to limit the collection of their sensitive personal information, including location data. Illustration credit: kentoh.

Privacy 78

Privacy Data Marketing Retail 78

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. It’s a situation nobody wants—not brand marketers, not the brands they represent, and not the online content creators seeking compensation and/or attribution. How to avoid plagiarizing content. Be inspired.

Social Media 126

Social Media Ethics Trends Viral 126

5W PR

AUGUST 28, 2023

Beauty influencer marketing has transformed the beauty industry by changing how brands engage with consumers. However, the key to effective beauty marketing with influencers in today’s saturated market is authenticity. Consumers are savvy and can quickly spot insincere endorsements or partnerships.

Industry 78

Industry Marketing Storytelling Consumer 78

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Konnect Agency

APRIL 20, 2023

In recent years, influencer marketing has experienced explosive growth and continues to thrive. ” This blog post will explore what de-influencing is, how it impacts the marketing world, and what to expect from it. Leaning into the trend allows brands to tap into the growing demand for authenticity in influencer marketing.

Trends 52

Trends Marketing Ethics Consumer 52

Stern + Associates

NOVEMBER 2, 2023

As spending on digital marketing in the U.S. continues to explode – from 2% to 50% in the last two decades – and the definition of omnichannel marketing continues to evolve, so does the skillset marketers must have to drive growth. Previously, there wasn’t a framework for digital marketing strategies.

Marketing 62

Marketing Privacy Training Strategy 62

Prohibition

AUGUST 1, 2023

Artificial Intelligence (AI) is reshaping the world of marketing in ways we couldn’t have imagined just a few years ago. These are questions that every marketer must grapple with in the era of AI. It looks like it, which we can all agree will save lots of time and allows us as marketers to focus more on optimising the strategy.

Marketing 62

Marketing Ethics Retail Tools 62

Prohibition

AUGUST 1, 2023

Artificial Intelligence (AI) is reshaping the world of marketing in ways we couldn’t have imagined just a few years ago. These are questions that every marketer must grapple with in the era of AI. It looks like it, which we can all agree will save lots of time and allows us as marketers to focus more on optimising the strategy.

Marketing 62

Marketing Ethics Tools Creativity 62

The Proactive Report

FEBRUARY 17, 2023

Discover your brand visibility score Brand Affinity and Trust Building brand affinity and trust is increasingly important in 2023, as consumers become more conscious of the companies they want to support. Brand affinity refers to the emotional connection that consumers have with a brand.

Brand 130

Brand Branding Ethics Engineering 130

Mindful Marketing

NOVEMBER 6, 2022

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? In the segment , NBC reporter Jacob Soboroff asks Fisher about the ethics of deepfake video and whether it could be a threat to democracy. Here are three ways marketing should fight falsity: 1.

Marketing 77

Marketing LinkedIn Technology Comparison 77

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. This presented a prime newsjacking opportunity for SOCi , a marketing platform for multi-location brands across online platforms. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323

Brand Branding eBook Advertising 323

Contently - Strategy

MARCH 25, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. 2024 Visual Trends Marketers Need to Know About 1. Sometimes, that feedback is good, and other times, not so much.

Trends 52

Trends Strategy Marketing Brand 52

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security. If you’re thinking that influencing sits with marketing, you’re mistaken.

Strategy 370

Strategy Communications Reputation Measurement 370

5W PR

FEBRUARY 21, 2023

In today’s world, consumers are more discerning than ever and demand transparency, especially from brands and influencers in the beauty industry. Social media transparency Social media transparency helps to build trust between brands, influencers, and consumers. This, in turn, leads to increased brand loyalty and customer retention.

Ethics 88

Ethics Consumer Social Media Education 88

5W PR

FEBRUARY 4, 2019

Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever.

Consumer 68

Consumer Ethics Measurement Journalism 68

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

Retail 62

Retail Marketing Advertising Advertising 62

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. This not only boosts brand value but also fosters a positive perception among consumers who prioritize ethical considerations.

Brand 195

Brand Branding How To Reputation 195

5W PR

JUNE 22, 2023

beauty market by storm. Vida Glow enables consumers to incorporate skincare into their daily routine for overall well-being. Ere Perez Ere Perez, an Australian beauty brand, incorporates science-based ingredients, plant-based botanicals, and superfoods to create products that benefit consumers and the planet.

Brand 88

Brand Branding Ethics Consumer 88