ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business. Here are some tips based on tech PR experience.

Brand 136

Brand Branding How To Storytelling 136

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Malissa MacKenzie, director of creative services at CarMax. Video has helped CarMax extend its search dominance to YouTube, the second-largest search engine on earth.

SEO 103

SEO Automotive YouTube Video 103

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. In total, less than $80,000 was spent on ads. Key Takeaway?—?Don’t Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. While the social titans haven’t officially declared war on YouTube or Vimeo, their actions hint at a raging battle. In addition, Facebook’s in-feed video player makes YouTube’s look like an ugly duckling.

Video 120

Video YouTube Mobile Advertising 120

Cision

JULY 14, 2016

He is the co-founder and Creative Director of Aftermarq , a video strategy consultancy that specializes in brand amplification storytelling through video and live streaming. I go back to the consumer. The consumer is begging for transparency and authenticity from brands and businesses they buy from and deal with.

Video 0

Video Facebook YouTube Consumer 0

Contently - Strategy

JULY 22, 2021

The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. SociableBlog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Beyond PR

APRIL 6, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. The ad itself has been viewed more than 63 million times on YouTube.

Brand 49

Brand Branding YouTube Survey 49

MaccaPR

MAY 28, 2015

(Source: Hyundai YouTube ). million views on YouTube? AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. So what precisely is the understanding between advertisers and their consumers as to honesty? Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Cision

APRIL 6, 2015

Science Friday podcasts 8-10 minute segments as evidenced by the embedded podcast: People have a limited amount of time to consume podcast content. iTunes and YouTube don’t deduce context from audio alone. Christopher Penn and John Wall’s Marketing Over Coffee clocks in at around 20 minutes per episode. descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. For example, a link to YouTube might feature in the social copy and not an embedded video.

Video 62

Video Social Media Instagram Media 62

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 189

Marketing Content Marketing Data Social Media 189

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Millions of blog posts are written every day.

Brand 246

Brand Branding eBook Leadership 246

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 The Crayon report also indicates a high percentage of brands go directly to YouTube for video hosting needs. Online video marketing stats abound! hours watching videos every day on average ( eMarketer ).

Video 40

Video YouTube Web Case Study 40

MaccaPR

NOVEMBER 10, 2015

But how do marketers connect the dots between social media and engaged consumers by providing real value? An example of someone who has successfully applied this principle of emotional connection and response is YouTube star, PewDiePie , whose video channel recently hit 10 billion views. Kara Turtinen with RBA Client, Jenna Soule.

Marketing 48

Marketing Social Media Video Mobile 48

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Movies, TV shows, and even YouTube videos offer moving experiences, immersing the public in fictional worlds or showcasing the beauty of reality.

Media 78

Media YouTube Transportation eBook 78

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 13) Mike Stelzner.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

NOVEMBER 19, 2017

In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Around utilities we are consuming more information in smaller doses. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling.

Report 225

Report Media Advertising Advertising 225