ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. And reputation’s value seems to grow as a company scales.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. You can register here.

Reputation 195

Reputation Automotive Brand Branding 195

Reputation Us

NOVEMBER 7, 2023

HOW TO HANDLE A CONFIDENTIAL, CORPORATE LEAK. According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 Mergers and acquisitions are notoriously leaked. Limit Disclosure. Engage in Damage Control.

Reputation 78

Reputation Real Estate Internal International 78

Reputation Us

JANUARY 3, 2020

Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results. Linking Your Reputation to Social Responsibility. Survey says….

Reputation 60

Reputation Corporate Survey Employee 60

Reputation Us

JULY 8, 2019

QUESTIONS : Is corporate reputation a focus for your organization in 2020? Is what employees, customers, prospective customers, media and social influencers say about you important? Corporate reputation is now a strategic intangible asset that affects an organization’s: Financials. Corporate value.

Reputation 133

Reputation Corporate Financial Employee 133

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Employees are in charge. But in 2022, employee engagement will be the new recruitment. The talent market in many industries is tighter than ever.

Trends 385

Trends Employee Viral Advertising 385

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 243

Consumer Brand Branding How To 243

Prohibition

AUGUST 19, 2021

Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.

Reputation 118

Reputation Google Crisis Management Engineering 118

Landis PR

JUNE 10, 2024

This legislation is designed to tackle corporate greenwashing by implementing strict regulations on sustainability claims in order to restore consumer confidence and promote fair competition. Photo courtesy of Pixabay With the passing of the Green Claims Directive, the EU now picks up the gauntlet against corporate greenwashing.

Communications 59

Communications Corporate Consumer Training 59

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

Onclusive

DECEMBER 16, 2020

We will begin seeing more jobs and spending from both businesses and consumers. Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Consumers want to interact with your brand values. Be Consistent, Long-Term Timing.

Corporate 116

Corporate Retail Policies Employee 116

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies.

Comparison 296

Comparison Advertising Advertising Reputation 296

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast What’s the secret to success? Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast. Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

5W PR

JUNE 5, 2023

Sustainability has become a key issue for consumers and businesses alike in recent years. In fact, sustainable packaging has started playing a key role in a company’s reputation and brand image for a few years now. Meeting Consumer Expectations Consumers are becoming increasingly environmentally conscious.

Brand 88

Brand Branding Reputation Consumer 88

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. As consumers look for companies that share their values, brands should decide proactively how and when to speak up. Now, some Americans demand that organizations behave like activists.

Brand 145

Brand Branding Nonprofit Government 145

Stern + Associates

JULY 27, 2023

Your communications channels should emphasize ongoing projects geared toward reaching positive impact, not just “feel-good” language about corporate values that don’t inform actual strategy. Of course, having corporate values is a good part of your brand – but only when tied to action.

Communications 86

Communications Corporate Government Energy 86

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Training 397

NewsWhip

MARCH 27, 2023

Reputation and branding are natural bedfellows, but it’s likely there will be even more collaboration in the years ahead. As a result, there is increased collaboration among these teams to identify potential and execute campaigns in a way that simply didn’t exist until more recently.

Data 148

Data Crisis Corporate Crisis Management 148

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. What is a Corporate Sustainability Report? Yes, corporate sustainability reports are a valuable communications tool. Corporate Sustainability Reports Rise in Popularity. General Mills. General Motors.

Corporate 71

Corporate Report Survey Government 71

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits.

Communications 52

Communications How To Corporate Training 52

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. asks Argenti, who authored “ Corporate Responsibility ” (SAGE Publications, 2015).

Strategy 62

Strategy Communications Crisis Communications Corporate 62

PRSay

JANUARY 9, 2024

Such training helps organizations maintain a cohesive voice when its team members present to or meet with peers, clients, patients, consumers and other key constituencies. A published author, Jackson has presentation-trained more than 100 companies, organizations and technology departments, from multinational corporations to startup firms.

Training 102

Training Conference Technology Meeting 102

Stern + Associates

APRIL 28, 2023

As more consumers, investors and other stakeholders have become conscious of environmental and social issues and how companies interact with them, there’s also been a growing sense of cynicism or suspicion about how much these organizations are actually doing. But many people might also be thinking “ok, but what about the rest of the year?”.

Communications 102

Communications Employee Corporate Social Media 102

Wadds Inc.

APRIL 26, 2023

The relationship between agency employers and employees has reset. The consumer slowdown started early in 2022, impacted by the cost of living crisis, energy costs and Brexit. This is inevitably impacting business and consumer confidence. Recruitment has stalled in all but replacement and investment roles.

Agency 98

Agency Publicity Marketing Banking 98

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities.

Company 189

Company Employee Internal International 189

5W PR

JUNE 15, 2020

The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation. That doesn’t mean pandering.

Crisis 113

Crisis Digital PR Retail Reputation 113

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Reputation management is crucial.

Marketing 215

Marketing Content Marketing Social Media Employee 215

David PR Group

APRIL 4, 2024

In the vast expanse of the corporate world, few crises carry the potential to shake the very foundations of an iconic behemoth. Yet, today, Boeing finds itself entangled in an existential quagmire, a public relations nightmare that threatens not just its reputation, but its very survival.

Crisis 52

Crisis Transportation Crisis Management Reputation 52

5W PR

OCTOBER 31, 2019

Now, more than ever, consumers are seeking connections. Gone are the days where businesses can run rampant with little consumer recourse. Social media is one way to leverage a company’s community and human connection with its consumer audience. Gaining a PR boost by humanizing a brand is an ongoing effort.

Brand 113

Brand Branding Consumer Community 113

David PR Group

JULY 13, 2016

Harris Reputation Quotient attributes. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Starts with “The Reputation Quotient”. Make a mistake and we aren’t happy.

Reputation 40

Reputation Measurement How To Financial 40

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin’s News section shares recent announcements, expert insights and employee perspectives. GOLINglobal. Edelman PR.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Presspage

FEBRUARY 8, 2024

This is where the future of investor communication is headed: Using ESG data to create a story that resonates with investors, while also shaping the reputation that a company holds in the eyes of the public. From investors to employees, everyone's demanding action. This shouldn’t come as a surprise.

Report 109

Report Government Financial Trends 109

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. But the storytelling should go beyond the founders and employees.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature. This is where PR excels.

Brand 185

Brand Branding Marketing Wireless 185