ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

It’s not hard to envision the rows of self-checkouts in stores, corporate chatbots, and fleets of driverless trucks, because it’s already happening. Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. And the heart of public relations is in storytelling.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

While marketing is focused on driving sales, PR is designed to build trust in a brand or company and grow its reputation. A deep understanding of media and influence Experienced PR teams offer deep and varied relationships, from the companies they work with, to journalists and influencers.

Leadership 182

Leadership Reputation Internal International 182

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Wouldn’t that be an interesting way to shine the light on the corporate volunteerism work? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Get to know digital marketing and storytelling. About Barbara Rozgonyi, Creative Visionary. You’re in the right place! What if you could effortlessly. Attract more of the right attention AND.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. Legos' Corporate History Video. The New York Times Digital Archives.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

OCTOBER 14, 2017

How do you find a good corporate story? If B2B marketers want to cut through the clutter and stand out, you’ve got to understand the basics of storytelling. Also see: Creative Storytelling as the Soul of B2B Marketing [UML]. 2) Digging Deeper for a Corporate Narrative. 2) Digging Deeper for a Corporate Narrative.

Corporate 63

Corporate Storytelling B2B Facebook 63

Critical Mention

FEBRUARY 4, 2020

Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. The company’s News section is an excellent place to visit when seeking the latest updates in PR announcements, awards and coverage. Their blog covers topics from PR tips, company culture, social media and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. We advise early-stage companies to hire seasoned PR pros as soon as they are ready and able.

SEO 178

SEO Storytelling Product Launch Measurement 178

Doctor Spin

FEBRUARY 15, 2024

PR Resource: Corporate Cringe Spin Academy | Online PR Courses Corporate Cringe (Examples) Many corporate texts are written in poor taste. Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill. Implausible claims. Unintended awkwardness.

Communications 52

Communications eBook System Corporate 52

Waxing UnLyrical

NOVEMBER 30, 2016

Stories are an essential component of our lives… and good corporate stories are perhaps some of the most powerful stories of them all. Why Storytelling is So Effective. They don’t want to be told what a company can do for them – they want to experience that company for themselves. Who’s doing it right?

Storytelling 40

Storytelling Brand Branding Advertising 40

Presspage

MARCH 15, 2023

AI frenzy Of course the sudden attention spurred companies to think and communicate about ways to incorporate AI in their service, genuinely interested in the value it could bring, or simply hoping to ride along with the market attention. Suddenly, the potential of AI was visible for everybody.

Technology 78

Technology Creativity Storytelling Communications 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. A company can set itself apart by speaking in a distinct brand voice. Because it’s an ambitious undertaking, however, few companies take this step. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% e) Championing a customer-centric corporate culture. e) Championing a customer-centric corporate culture. C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”.

Survey 104

Survey Marketing B2B Content Marketing 104

PRSay

FEBRUARY 18, 2021

These seven incisively crafted words capture not only the essence of good writing, but also what makes that essence happen mechanically and, therefore, what we as writers of business communications must imitate before, and as, we write for companies and clients. He also teaches business writing worldwide.

Writing 140

Writing Nonprofit Storytelling Corporate 140

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Since then I’ve worked on boards and as an advisor to a lot of companies that are about technology empowering marketers through technology.

Banking 199

Banking Marketing Measurement Leadership 199

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 8) “Consult, coach, teach.”.

Employee 148

Employee Print Writing Survey 148

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. lens to planning for our clients.

Media 96

Media Sports Agriculture Pitching 96

Axia PR

JANUARY 22, 2018

From cave drawings and legendary tales to biblical passages and novels, the art of storytelling captivates us. How do companies discover the useful snippets necessary for a unique, creative and authentic corporate narrative? And the foundation of all good stories, of course, is the unexpected adventure contained within.

Pitching 54

Pitching Media Storytelling Creativity 54

Solo PR Pro

DECEMBER 27, 2022

They've served 30 clients, including American Heart Association's Voices for Healthy Kids and five Fortune 500 companies. The first place awards are for Best Topic Based Blog for client Good Earth Plant Company, and in the Daily/Online Print division, Best Sportswriting for NYFights.com and Best Column for the San Diego Transcript.

Print 58

Print Financial Journalism Healthcare 58

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text.

Video 62

Video Strategy SEO Engineering 62

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Partners: Dozens of AI-powered marketing technology companies partner with Marketing AI Institute to help make AI more approachable and actionable.

Case Study 42

Case Study Storytelling Study Engineering 42

Cision

NOVEMBER 10, 2015

Negative perceptions, wary passengers and media ready to pounce at any sign of a ship problem plagued the brand and contributed to its highest volume of conversation about the company, but also its highest negative sentiment ever. Most companies stop talking after the crisis,” Frizzell says. That’s wrong. And over-communicate they did.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Cision

MARCH 30, 2016

According to Instagram’s announcement: “We want to bring you fun, flexible and creative ways to create and watch video on Instagram. People are constantly trying to put information in front of us,” Steve Clayton, Chief Storyteller, Microsoft. A spokesperson said longer videos mean more diverse stories. What To Expect Next.

Instagram 120

Instagram Video Brand Branding 120

Ishmael's Corner

MARCH 22, 2015

I’ve highlighted this point because some folks have questioned the value of corporate blogging. We believe that a company blog makes for one of the most effective thought leadership platforms on the planet. For those in communications or marketing who prefer a magic wand, you’re right to take a pass on corporate blogging.

Storytelling 60

Storytelling Blogging SEO Corporate 60

PRSay

SEPTEMBER 19, 2017

You hear about the companies they represent and their CEOs speak at the biggest, best conferences. All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. They are innately creative. Each of the sneakers represents a U.S.

Measurement 136

Measurement Data Analytics Conference 136

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways. That’s fantastic!” “We

Media 202

Media Storytelling Technology Data 202

Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. Write a press release. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

ImPRessions - Crenshaw Communications

MARCH 1, 2017

In a twist on posing questions to its followers, online clothing company Everlane launched a weekly series on Snapchat called “Transparency Tuesdays,” a Q&A session where followers ask the founders any question they want about the company. Use classic storytelling technique with a beginning, middle and end.

Video 120

Video B2B B2C Survey 120

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

Communications Conversations

MAY 11, 2017

And how companies should start paying attention because “stories” are the new news feed (that’s questionable at best, in my view). But, we haven’t seen too many good examples of companies using that “story” functionality creatively. These are the storytellers of 2017.

Social Media 68

Social Media Trends Radio Media 68

Waxing UnLyrical

JUNE 28, 2018

Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. A Look at Compelling Corporate Stories. and make the company itself the character. It’s a solid story.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

PR 20/20

JUNE 25, 2019

Today, we’re charting an exciting course for the future of our company and the industry. With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. I love being outside.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. HR is a business partner to the C-Suite as they lead the most important piece of any company – the people. Employees should always be a key audience for companies.

Employee 88

Employee Internal International Training 88