Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. These features add to the list of AI use cases in PR software. It makes sense.

Software 121

Software Pitching Ethics Privacy 121

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. PR 20/20 leveraged the integration with Seventh Sense , AI software designed to personalize email delivery times, to segment lists and optimize performance.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

OCTOBER 29, 2019

He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy. 8) User reviews and community comments.

Pitching 63

Pitching Analytics Enterprise System 63

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT. ” ~ Prof.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

Bianchi Biz Blog

MAY 22, 2023

I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. During work hours when I’m not reporting, I’m usually on the phone checking in with sources, trying to connect with new sources and looking for story ideas and interesting angles on stories.

Automotive 75

Automotive Meeting Report Real Estate 75

Burrelles Fresh Ideas

OCTOBER 17, 2023

Overall, National Cybersecurity Awareness Month serves as a reminder that cybersecurity is a shared responsibility, and everyone can take steps to protect themselves, their organizations, and their communities from cyber threats. As more devices become interconnected, the need for comprehensive security measures becomes increasingly apparent.

Education 110

Education Employee Measurement Agency 110

PR in High Definition

SEPTEMBER 27, 2021

With the Age Appropriate Design Code coming into effect this month and sending shockwaves through the tech community, a spotlight has been shone on the potentially harmful impact of social media and unregulated internet access on the mental wellbeing of children and young people.

Privacy 62

Privacy Technology Social Media Software 62

The Proactive Report

OCTOBER 19, 2015

Communication. Security & privacy. Communication: PR is a communication function. Since we communicate online and in social media it’s vital to understand the etiquette for digital communication overall, as well as the rules of engagement on each platform. Using blogging software.

Communications 100

Communications Training Web Analytics 100

Reputation Us

JANUARY 4, 2016

Last year’s litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including Anthem, Beacon Health, CareFirst, Community Health Systems, Premera and others. Strategy #2: Have a Crisis Communications Plan that Includes Social Media.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

5W PR

FEBRUARY 22, 2024

Crafting a digital story Computers, smartphones, cameras, microphones, and software for editing are essential tools. Finding an audience Facebook, Instagram, YouTube, and TikTok are bustling with diverse communities. Combat misinformation, protect privacy, and engage in respectful discourse.

Media 78

Media YouTube Transportation eBook 78