Agency Community Privacy Software 
Sword and the Script
OCTOBER 3, 2023
BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.”
ImPRessions - Crenshaw Communications
JUNE 20, 2023
” Okay, so maybe people aren’t shouting about tools and software for advertisers. Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years. This includes how businesses navigate viral backlash, privacy laws, AI, and the metaverse to connect with audiences in meaningful ways.
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ImPRessions - Crenshaw Communications
JUNE 5, 2019
Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. Here’s how any tech company can benefit from the right PR campaign.
PR 20/20
MAY 8, 2019
Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. Career paths will evolve.
ImPRessions - Crenshaw Communications
JUNE 5, 2019
Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. Here’s how any tech company can benefit from the right PR campaign.
Stephen Waddington
JUNE 22, 2017
In an upbeat article PRWeek reported that agencies increased their haul at the Cannes PR Lions following changes to the awards process and a revised definition of public relations, although ad agencies still dominate. It’s not perfect but it’s an incredible piece of software. My own firm Ketchum and our clients won 18 Lions.
PR 20/20
SEPTEMBER 29, 2020
As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Career paths will evolve.
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