Cision

SEPTEMBER 30, 2016

We’ve got tips from Dao on what and how to pitch tasty treats and stories. I’m a Houston native, lifetime restaurant worker and NYU journalism graduate. How do you prefer to receive pitches? It’s also very apparent when someone is pitching something they don’t understand or care about. What is your specialty?

Pitching 120

Pitching Travel Trends Print 120

Cision

JUNE 6, 2016

Recently, my team at Communications@Syracuse asked 25 communication professionals for their takes on the most crucial elements of a PR pitch. Responses included qualities such as relevance, personalization and brevity, but one of the key themes that emerged was the importance of making sure your pitch is timely and on topic. .

Pitching 120

Pitching Trends Data Industry 120

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Social Media & Community Management. Data Journalism. Relationship building takes time.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Social Media & Community Management. Data Journalism. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

The Stalwart Blog

JUNE 26, 2014

As a recent college journalism student, I spent a lot of time thinking about finding a job and became petrified of the lack of opportunities available for new graduates to break into the newspaper business. A few weeks later, I was cruising down the freeway, commuting to my first day with Stalwart Communications.

Journalism 97

Journalism Publicity Newspapers Pitching 97

Bianchi Biz Blog

AUGUST 21, 2023

How long have you been in journalism and how did you get started? I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland. What advice do you have for PR people that want to pitch you?

Meeting 73

Meeting Automotive Engineering Journalism 73

Cision

SEPTEMBER 19, 2017

And you hear journalists complain about this lack of differentiation in how the PR community pitches them. The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. Messengers. Architects. Conclusion.

Social Media 247

Social Media How To Media Journalism 247

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. Conflicting interests. Photo credit: Pixabay ( CC0 1.0 ) .

Journalism 65

Journalism Brand Branding Advertising 65

Sword and the Script

JANUARY 2, 2024

This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. Here are the top 10 most-read posts from the last 12 months. An “Interview” with ChatGPT: What is Public Relations?

Blogging 121

Blogging Software B2B Survey 121

Sword and the Script

JUNE 20, 2023

The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering. And they all follow each other – it’s a very tight data cluster – a community in the truest sense. Is it a steady stream of pitches to a registration form?

Twitter 135

Twitter Survey Journalism Social Media 135

Deirdre Breakenridge

JUNE 8, 2016

What’s your social media elevator pitch? She recently received her master of science in public relations from New York University’s School of Professional Studies and received her bachelor of science in journalism from Boston University. How do you network on social media with recruiters and potential contacts? Read more.

Social Media 150

Social Media Pitching How To Media 150

Landis PR

MARCH 4, 2024

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Go for a bylined article in a trade publication or research journal. Where you are communicates who you are. His/her audience is your target. Is your brand serious and scholarly?

Media Relations 107

Media Relations Media SEO Newspapers 107

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 152

Survey Software B2B Pitching 152

Bianchi Biz Blog

MAY 8, 2023

Before joining AN, I covered the Haredi (ultra-Orthodox Jewish) communities of New York. How long have you been in journalism and how did you get started? I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism.

Automotive 85

Automotive Report Meeting Radio 85

Marketwired

DECEMBER 8, 2015

Jessica shared her career path that led to her role at Ad Age, a publication focused on the marketing and media community. Her journey began in college when a professor inspired her to pursue a career in journalism. Don’t reference other publications when writing about your news; it’s not enticing.

Pitching 100

Pitching Report Media Writing 100

PRSay

MAY 3, 2019

With media organizations consolidating across the country and former journalists finding themselves in a PR or corporate communications position, it’s important not to forget the difference between these two roles. And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties.

Publicity 146

Publicity Newspapers Journalism Energy 146

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The grid that G2 produces, “G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks.”. PR tech mentions.

Media 106

Media SEO Analytics Analysis 106

Stephen Waddington

JULY 3, 2022

The event was pitched as a reboot of internal and external communication for stakeholders. Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv. The study was undertaken manually.

Communications 129

Communications Software Internal International 129

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. That sounds promising. Propel Raises $4.5 Million Seed Round.

Software 89

Software Pitching Measurement Enterprise 89

HMA Public Relations

DECEMBER 16, 2020

The Jewish News covers news of interest to and about the Jewish community throughout the Valley. Since I also loved reading the newspapers and magazines that my parents kept around our house (the Arizona Republic, The Atlantic, The Economist), I decided to pursue journalism – and here I am! So, Ellen, time to share! Tell us your story!

Local 52

Local Pitching Community Journalism 52

Bianchi Biz Blog

APRIL 19, 2021

How long have you been in journalism and how did you get started? My journalism career actually started in high school in Saline, Michigan, when I joined the school paper and concurrently began working for the community weekly. So I guess that means I’ve been in journalism for about 20 years now!

Report 84

Report Meeting Automotive Media 84

Bianchi Biz Blog

OCTOBER 19, 2020

How long have you been in journalism and how did you get started? I’ve worked professionally in journalism since 2018. What advice do you have for PR people that want to pitch you? Read my stories first, to make sure your pitch goes well with my niche coverage of the plastics industry. Any pet peeves with PR people?

Automotive 68

Automotive Report Meeting Insurance 68

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Bianchi Biz Blog

NOVEMBER 16, 2020

How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Don’t pitch story ideas, pitch sources. It would have to be the PR folks who send mass emails with irrelevant pitches. What elements or characteristics do you look for in a story?

Automotive 93

Automotive Meeting Report Media 93

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 89

Agency Energy Crisis Management Industry 89

PRSay

FEBRUARY 20, 2020

While an embargo is a must-have tool that is often used by the medical and research community to release published studies and new discoveries, adding one won’t make a substandard story newsworthy. Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An Only embargo actual news.

Radio 197

Radio Tools Journalism Interviews 197

Deirdre Breakenridge

OCTOBER 16, 2014

We had a lot of financial clients, so I would read the office copies of Barron’s and Investor’s Business Daily and scan the office copies of The New York Times and the Wall Street Journal). If journalists are learning about data journalism, then shouldn’t PR people be educated as well?

Big Data 250

Big Data Data Education Internal 250

PR for Anyone

AUGUST 6, 2020

See this article from the Wall Street Journal that discusses why. Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. SPOILER ALERT: YES!

Case Study 100

Case Study Study Media Local 100

Solo PR Pro

JULY 5, 2022

There’s a whole community of like minded people you can lean on. I write or pitch media in the mornings, so I am only available beginning at noon daily. Anne Isenhower, Anne Isenhower Communications. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning.

Meeting 98

Meeting Writing Pitching Case Study 98

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. These posts help PR writers come up with more relevant story angles and media pitches and craft them in a way that is more likely to gain journalist attention.

Blogging 170

Blogging Writing Creativity Storytelling 170

Barokas

NOVEMBER 1, 2017

In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title.

Report 68

Report Fashion Pitching Journalism 68

Bianchi Biz Blog

NOVEMBER 14, 2022

How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Please take a look at wardauto.com and understand our coverage areas and emphasis before sending me your pitches. And somewhere back in time, I was an elected school board member.

Automotive 82

Automotive Engineering System Media 82

Bianchi Biz Blog

MARCH 7, 2022

How long have you been in journalism and how did you get started? From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines. It was an internal struggle deciding because I felt my heart was in community stories.

Meeting 82

Meeting Automotive Media Transportation 82

Landis PR

MARCH 29, 2021

and introduced them and their work to the community. It’s always so special to recognize someone and then see other community members reach out to them as well. What advice do you have for PR people who want to pitch you? Since I write for a magazine, we have a different monthly theme that impacts the stories we pursue.

Meeting 96

Meeting Media Local Interviews 96