Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Sometimes, it just takes a little community spirit. Adopting a multi-channel approach through repurposing and amplifying existing content can achieve this goal effectively.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. It used to be you could pitch a story to virtually any type of outlet and if it was a good story, land a placement.

Media Relations 97

Media Relations Media Social Media Internal 97

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. The value proposition of a media brands lies its ability to inform and engage a community in a conversation.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. This is contrary to 99% of all PR advice that says short emails are best.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

JUNE 11, 2016

In effect, the champion organization for the commercialization of content marketing, and by extension blogging, has perhaps, unwittingly, also demonstrated why this trend for publishing, community-building and audience development is so important. Marketing Integration Still Reigns . Why the Blog Post is Killing the Press Release.

Blogging 60

Blogging Marketing SEO Content Marketing 60

PR Fuel

OCTOBER 16, 2018

The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science. Here are 7 simple tips you can put to use today to improve your pitches. You need to personalize your pitch.

Web 40

Web Pitching Local Report 40

Sword and the Script

APRIL 4, 2017

It’s either an attribution problem or perhaps customers just not rewarding businesses for following them around the web. Yes, content marketing can produce leads, but it’s an effect of growing an engaged community and subscribers over time. The report says 244 of the 270 respondents primarily serve the B2B community.

B2B 63

B2B Study Marketing Survey 63

Buzzstream

FEBRUARY 9, 2024

Examples of assets include data, infographics, and videos, among others. About [Company Name]: [Brief boilerplate about the company and its role in the community or industry]. Contact Information] – Press Release Examples From Around the Web Here are some more press releases found in the wild.

Examples 62

Examples Product Launch Data Report 62

PR Conversations

JULY 5, 2017

In a world where people are glued to their mobile devices even in parks on a sunny day, check out social accounts every other second and happily embrace the culture of liveblogging, it seems natural for brands to incorporate smm policies into overall communication strategies. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

DECEMBER 10, 2019

16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. 21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.” The list goes on.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. SEO, or search engine optimization, came into existence as a collection of strategies to make web content look like what the search engines wanted to find. Build your reputation through positive news stories, community involvement, and good reviews.

Publicity 67

Publicity Small Business Advertising Advertising 67

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 97% of respondents said video content and communication were useful after making a purchase. I’m open to pitches on these, but please read this first.

B2B 118

B2B Marketing Survey Software 118

Frederik Vincx

DECEMBER 11, 2015

Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Reasons: No one is tracking who pitched what and taking ownership of follow-ups. Waiting for a client to sign off influencers you pitch. Contact database isn’t up-to-date.

How To 60

How To Software System Employee 60

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Write web content. Infographics. Pitch bloggers. Pitch reporters. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital news releases.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Write web content. Infographics. Pitch bloggers. Pitch reporters. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital news releases.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Write web content. Infographics. Pitch bloggers. Pitch reporters. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital news releases.

Digital PR 100

Digital PR Analytics SEO Measurement 100