PRSay

NOVEMBER 10, 2023

Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

Ethics 164

Ethics Public Affairs Travel Nonprofit 164

Ethical Voices

DECEMBER 12, 2022

Overseeing a team of 120 communicators, Rebecca is responsible for driving the overall strategic direction, commercial operations, and global client growth across the markets, and driving collaboration across the APAC region. While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including:

Ethics 73

Ethics Brand Branding Internal 73

Ethical Voices

JUNE 27, 2023

Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. I lead our corporate communications practice. What is the best thing for our communities?

Ethics 78

Ethics Corporate Leadership Groups 78

ReimaginePR

NOVEMBER 29, 2016

Online community engagement of rabidly partisan zealots? However, the definition of “at all costs” has never been so literal, and the strategic communications work employed to win has never been so dark. Ethical dilemmas & existential angst. So could the US election be a nail in the coffin for ethical public relations?

Ethics 120

Ethics Groups Social Media Construction 120

Reputation Us

JANUARY 3, 2020

In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations. Your good name and the reputation of your brand is one of your most valuable assets as a business.

Reputation 60

Reputation Corporate Survey Employee 60

Onclusive

AUGUST 30, 2023

In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. Use these final three tactics to help improve and maintain a positive brand reputation: 1.Embracing

Brand 195

Brand Branding How To Reputation 195

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

5W PR

JANUARY 15, 2024

Whether in the public or private sector, the impact of strategic communications is far-reaching, influencing perceptions, building relationships, and driving outcomes. Building a positive reputation One of the primary impacts of strategic communications is the ability to shape and maintain a positive reputation.

Communications 78

Communications Policies Product Launch Reputation 78

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation?

Reputation 133

Reputation Construction Writing Communications 133

PR in High Definition

SEPTEMBER 27, 2021

Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. Having an online presence is an essential part of a business’s operations and a key communication tool at present.

Reputation 62

Reputation Employee Crisis Crisis Management 62

5W PR

NOVEMBER 24, 2023

This bias can disproportionately affect marginalized communities, leading to unequal healthcare outcomes. Legal and ethical concerns AI bias can lead to legal and ethical challenges for organizations that use these technologies. Discrimination may lead to lawsuits and reputational damage.

Healthcare 78

Healthcare Guidelines How To Ethics 78

Reputation Specialist Michael Toebe

FEBRUARY 20, 2022

We know a damaged or terrible reputation can bring us consequences and pain yet what do we do when our spouse is the one directly responsible for that reputation, ongoing scrutiny, criticism, and risk to your overall well-being? So what can and should Haskell do to help himself, his professional name, reputation and career?

Reputation 52

Reputation Ethics Newspapers Financial 52

Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To provide contextual intelligence.

Publicity 167

Publicity Ethics Training Education 167

5W PR

NOVEMBER 15, 2023

Sustainability and ethical marketing Consumers today are increasingly concerned about the environment and ethical practices. Chains can get involved in local communities through sponsorships, charity partnerships, or environmental initiatives that can enhance the brand’s reputation.

Strategy 78

Strategy Marketing Ethics Mobile 78

PRSay

SEPTEMBER 10, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 133

Ethics Policies Guidelines Employee 133

Waxing UnLyrical

OCTOBER 2, 2018

Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor in Communication at the University of Tampa. He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018.

Ethics 47

Ethics Measurement Reputation Guidelines 47

5W PR

JULY 21, 2023

This strategy allows variety stores to attract customers seeking distinctive items and build a reputation as a go-to destination for unique merchandise. By fostering a sense of community and personalized service, variety stores can create loyal customer bases.

Retail 78

Retail Local Consumer Community 78

Deirdre Breakenridge

APRIL 29, 2019

The Intersection of Bias, Ethics and PR Stunts in Media Relations. That particular company grew a reputation for manufacturing controversy. In the long run, people will see through it and PR will have failed at its mandate as keeper of the organizational reputation. This is PR at its finest – relations with a public community.

Survey 377

Survey Media Relations Media Ethics 377

Reputation Us

JULY 13, 2017

It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. A good reputation is essential to a bank or credit union’s well-being. But a good reputation is about more than having a good balance sheet. Reputation, Reputation, Reputation.

Banking 60

Banking Reputation Financial Government 60

Contently - Strategy

SEPTEMBER 20, 2022

Here are four tips to help you build better content creation practices by getting inspired and taking inspiration from others—without crossing any ethical lines. Rather than force the fans to hand it over, Coke collaborated with fans to grow and maintain the fan page, turning it into an online community. Be inspired.

Ethics 73

Ethics Social Media Trends Viral 73

Reputation Us

JULY 14, 2017

It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. A good reputation is essential to a bank or credit union’s well-being. But a good reputation is about more than having a good balance sheet. Reputation, Reputation, Reputation.

Banking 60

Banking Reputation Financial Government 60

5W PR

JULY 15, 2023

Social media engagement builds a sense of community and fosters a loyal customer base. Communicate the brand’s commitment to ethical practices, sustainability, and community engagement. Highlight the brand’s CSR initiatives, such as charitable partnerships, eco-friendly packaging, or supporting social causes.

Corporate 78

Corporate Industry Communications Ethics 78

Stephen Waddington

JANUARY 29, 2020

The so-called profession responsible for building the reputation of organisations has the poorest reputation. Trust has two components: ethical practice and competency based on skills and qualifications. PR is the least trusted profession and is perceived to be biased, elitist and misleading.

Ethics 97

Ethics Government Reputation Industry 97

Burrelles Fresh Ideas

APRIL 16, 2024

By associating with influencers, B2B brands can leverage their credibility to enhance their own reputation and gain the trust of potential buyers. These partnerships open doors to new markets and communities, strengthening your foothold. B2B influence isn’t about that.

B2B 93

B2B Marketing Measurement Social Media 93

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business.

Ethics 60

Ethics Journalism Banking Media 60

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Wadds Inc.

NOVEMBER 11, 2023

Watch out for a new version of #PRstack set to be published before the end of November by the #FuturePRoof community developed by my partner Sarah Waddington. Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. It had a recognisable pattern and syntax.

Report 119

Report Publicity Training Policies 119

Ethical Voices

SEPTEMBER 12, 2022

Joining me on this week’s episode is Jamie Floer, APR, CPRC, Fellow PRSA , the Communications Manager for the Toho Water Authority. How to protect your company’s reputation when other similar brands are having ethics failures. Why we need to keep ethics front and center. You should be acting ethically anyway.

Ethics 93

Ethics How To Employee Company 93

5W PR

JUNE 2, 2023

Sustainability in Fashion Sustainability in fashion refers to the use of environmentally friendly materials, ethical production practices, and responsible waste management. Second, it is important for the industry’s reputation. This can help to generate buzz and build a community of customers who share the brand’s values.

Fashion 88

Fashion Communications Brand Branding 88

PRSay

APRIL 13, 2021

I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics. At the end of my buyout period, I joined a client — the Community Foundation for Greater Atlanta. We sold Eos to a regional marketing organization.

Telecommunications 197

Telecommunications Community Ethics Financial 197

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Ethical Voices

MARCH 28, 2022

Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? What is the most difficult ethical challenge you ever confronted at work? Ethics is very important to me. I tried with the new stores to engage the local community.

Ethics 52

Ethics Strategy Real Estate Local 52

PRSay

JANUARY 8, 2019

Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. How is your local government benefitting the community? In niche media, reporters might cover specific areas within your sector, such as technology, philanthropy, leadership, community engagement and economic development.

Storytelling 163

Storytelling Media Nonprofit Government 163

Waxing UnLyrical

MARCH 27, 2013

And while Ricardians are trying—and will continue to try—to undertake a rather large reputation management project, you can bet that that will take a long time… if it even works. The digital age has given us an incredible opportunity to shape our own reputations. Let’s make sure to do so ethically … but let’s not waste it.

Reputation 91

Reputation Ethics Writing LinkedIn 91

PR in High Definition

APRIL 27, 2023

ESG is short for Environmental, Social, Governance, so there are a host of wrap around components, like skills development, workforce reform or equality and social impact on communities. An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations.

Policies 62

Policies Employee Ethics Survey 62

Wadds Inc.

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To provide contextual intelligence.

Publicity 72

Publicity Ethics Training Education 72

Deirdre Breakenridge

AUGUST 5, 2015

Yes, companies and their executives all make mistakes and often pay the price in the form of reputation damage. For every wrong, there are probably 100+ rights that don’t get discussed in our communities. The focus should be on your ethical approach to public communication through all media formats.

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Skype Ethics Case Study Meeting 150