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Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. Inequality anywhere is inequality everywhere,” said panelist Debbie Ebalobo, director of external and financial communications for the Coca-Cola Company.

Community 189
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How Public Relations Impacts Finance Companies

5W PR

Financial public relations isn’t just a fancy accessory here, but a vital tool for steering through this complex landscape. But it’s not just about the cost, strategic financial PR is an investment that directly cushions the financial health of companies in the finance arena.

Company 78
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Future skills for public relations practitioners - World PR Day

Stephen Waddington

I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. The COVID-19 Communications Advisory Panel report records the impact of the pandemic on communications professionals.

Publicity 199
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11 Steps For Crisis Management

Prohibition

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

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Research, Communication Crucial Before Collaborating With Influencers

PRSay

The controversy over the Navy’s collaboration with Kelley underscores the importance of consulting with legal, human resources and financial departments and of making sure that all stakeholders are considered before deciding to work with a social media influencer. The military as a whole faces a severe recruiting crisis.

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How to Be a Strong Leader During This Global Pandemic

PRSay

Executives around the globe are facing a daunting task: leading their teams and organizations during the COVID-19 crisis. From economic uncertainty to anxiety and disruptions to daily life, there are many immediate and potentially existential issues for an organization and its leadership.

How To 192
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The ESG opportunity for public relations 

Stephen Waddington

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams.

Publicity 197