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The 22 Responsibilities of PR and What They Entail

Onclusive

Give yourself a crash-course in media measurement or contact us for more information on how we can help you measure your PR efforts. Social Media & Community Management With increasing frequency, social media and community management has become the direct responsibility of the communications and PR team.

Training 195
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Changes in journalism impacting PR

Prakkypedia

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. There’s a common thread to that list, of course: social media. It’s a similar story in Australia.

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CASE STUDY - Using current events to land in the media

PR for Anyone

See this article from the Wall Street Journal that discusses why. Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. The specific program is Coast Live that highlights local businesses. SPOILER ALERT: YES!

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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. I now teach a variety of PR courses, usually just one course a semester.

Education 107
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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. Of course, mentoring is at the top of my list. I remember sitting with a college student at a local Starbucks. Book Reviews / Journal Research. Industry Associations.

Skype 150
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PR 2.0 for Communicating Research

Deirdre Breakenridge

That said, it is not enough for researchers to either do nothing to promote their work or send along a PDF attachment of a 200-page academic journal article to their communications colleague and then leave it in their able hands. Communicators need to help researchers adopt some of the components of a PR 2.0

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Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

PR Conversations

Although the accelerating decline in the influence of national and local media signalled an end to the dominance of a journalist-to-PR career pathway, it also weakened the established case for the importance of PR in the C-suite (boardroom). Of course, there’s a need to understand planning – but within a BANI world context.