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Nonprofit Local News Gains Steam

PRSay

Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 174
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Public Relations and the Press: A Powerful Partnership

PRSay

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. It’s imperative that public relations and journalism remain equal and accountable.

Publicity 147
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Increasing Your Media Coverage Through Storytelling

PRSay

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?”

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3 Essential PR Trends to Monitor in the New Year and Decade

PRSay

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands.

Trends 167
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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Blogs, including independent and corporate blogs, can be credible. Advertising is a distant third.

Survey 98
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5 Solos PR Pros Share How They Structure Their Work Day

Solo PR Pro

There’s a whole community of like minded people you can lean on. Michael Ares, MDA Corporate Marketing, LLC. That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s.

Meeting 98
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Comms Pros on Whether or Not their Organization Trusts the Media

Sword and the Script

We are a science-based organization and stick to fact-based media.”. We continue to benefit from responsible reporting by our local newspaper.”. We play heavily in industry trade media and specific financial media. It’s popular to distrust traditional media outlets. Our regional outlets are pretty good.”. “We

Survey 145