Mindful Marketing

OCTOBER 10, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us have used social media to learn how to do something, from making bread to remodeling a bathroom. We often turn to such media for new skills, but what if these sites could educate each other?

Facebook 79

Facebook Social Media Government Employee 79

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. Instead, focus on using ‘trending’ audio.

Video 62

Video Social Media Instagram Media 62

Communications Conversations

JUNE 18, 2019

If you’ve worked in the social media marketing world for more than five minutes, you know how most brands treat “engagement” on Twitter. Just take a peek at Macy’s account: Pretty typical for a corporate Twitter account in 2019 (at least among larger brands). It’s all about customer service.

Community 127

Community Twitter Brand Branding 127

Waxing UnLyrical

DECEMBER 20, 2012

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far. Three of those are my two Facebook accounts, and the third is that of my partner.

Community 93

Community Facebook How To Web 93

Bianchi Biz Blog

MAY 16, 2024

Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage. In South Korea, like other countries, social media has come into the spotlight. Facebook : The number of Facebook users has decreased and dropped recently to about 20.6

YouTube 79

YouTube Marketing Local Chemicals 79

NewsWhip

FEBRUARY 19, 2021

The decline in influence of media and the rise of a networked, multichannel and personalised media has many implications: for society, for media, for politics, and for each of us personally. . These folks are fully tuned into the emerging interplay between media and social media. No More Heroes Any More.

Reputation 88

Reputation Social Media Reddit Media 88

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. But the speed that social media offered during Hurricane Harvey also poses risks for companies in crises.

Corporate 107

Corporate Communications Crisis Management Crisis 107

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 82

Survey Corporate Communications Financial 82

Rock the Status Quo

NOVEMBER 8, 2015

They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? Complainers jump on social media, because it brings audience to their voice. Social media is real-time.

Social Media 100

Social Media Media Customer Service Resources 100

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. Social media. Earned media. Owned media.

Facebook 116

Facebook Video Brand Branding 116

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 117

Social Media Conference Media Corporate 117

MaccaPR

JANUARY 28, 2022

Christina Milanowski, associate director of social media for Life Time. Aaron Komo, senior brand manager for social and community at Noom. We’re leveraging our Noomer data about what our members have accomplished to create content that adds value to our community.

Social Media 62

Social Media Marketing Media Instagram 62

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

I’ve long thought that this perfect storm of disunity represents an obligation – and an opportunity – for corporate America. It’s time for the business community as a group and individual businesses as brands, to help us heal the divide. After all, we are all about credibility. Now, the stakes are higher.

Corporate 338

Corporate Policies Groups Public Affairs 338

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

It was helped by a groundswell of social media support from fans posting to #FreeBritney, and egged on by a suddenly sympathetic mediaverse. Speculators spurred on the NFT craze and early adopting celebrities in music, art, and sports drove constant media coverage. Facebook scandals are so common they’re almost boring.

Facebook 310

Facebook Crisis Employee Government 310

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Bianchi Biz Blog

APRIL 29, 2024

International Business Hub : With its cosmopolitan lifestyle, Hong Kong is home to numerous international corporations. The presence of major global media outlets alongside local ones offers businesses multiple channels to reach their target audiences. Bilingual Communication: Bilingual (English and Chinese) communication is a norm.

Marketing 92

Marketing Local Crisis Management Internal 92

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Fear will be your downfall, not social media. Social media presents so many powerful opportunities to communicate and build trusting relationships with your audiences.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Cision

SEPTEMBER 30, 2015

These are all great goals for your social media campaign, but without the right social media team behind you, you’ll never be able to accomplish any of them. Find out how at Mari Smith’s “Ramp Up Facebook and ROI” webinar! 2. ― Lewis Bertolucci, Head of Social Media at Humana.

Social Media 120

Social Media Report Media Training Training 120

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Will TikTok REALLY take over everything?

Social Media 52

Social Media Trends B2C Media 52

PRSay

JUNE 26, 2016

Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders.

Social Media 113

Social Media Media Infographics Community 113

Communications Conversations

NOVEMBER 1, 2017

Our 100th Social Media Breakfast. No other SMB in the country has made it to 100 yet–quite a testament to the community we have here in Minnesota. After all, consider the following: MySpace was the dominant social media platform in 2007. Social media is so frequently used to attack.

SMB 99

SMB Social Media Case Study Marketing 99

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! In the meantime, I thought I’d ask some of the best and brightest in social media marketing in the Twin Cities what they think lies ahead. Here’s what they had to say: Eric Ellis, Global Social Media Lead, Honeywell.

Social Media 89

Social Media Trends Media Instagram 89

Waxing UnLyrical

JUNE 3, 2013

Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. So You Think You Want to be a Community Manager?

Community 99

Community Facebook Resources LinkedIn 99

Landis PR

APRIL 29, 2024

For us, communications is the world’s most powerful tool for change. The Most Popular Social Media Channels in Finland Youtube : 4.46 million users Facebook : 3.59 The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects.

Radio 64

Radio Pinterest Television Government 64

Waxing UnLyrical

JANUARY 28, 2013

In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). ” (on the difference between social media managers and community managers) ~ Ryan Rutan , Jive Software. That’s ok.

Community 100

Community eBook Social Media Customer Service 100

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

Stephen Waddington

OCTOBER 10, 2018

Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. Exploring a community In September last year I set about counting the Facebook groups and pages in Braintree.

Local 60

Local Facebook Media Government 60

Stephen Waddington

OCTOBER 10, 2018

Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. Exploring a community In September last year I set about counting the Facebook groups and pages in Braintree.

Local 60

Local Facebook Media Government 60

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. Corporate Blogs Are Making a Comeback – Big Time.

Social Media 62

Social Media Trends Marketing Viral 62

Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Is there an existing communications strategy?

Corporate 107

Corporate Communications Guidelines Policies 107

Stuart Bruce

JULY 23, 2017

.” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when a report starts “Social media is still a relatively new marketing channel”. Those of us using Usenet, email discussion lists and bulletin boards in the early 90s for PR and marketing can confirm they were both social and media.

Social Media 68

Social Media Media Customer Service Corporate 68

Waxing UnLyrical

JUNE 27, 2014

The socnet I’ve been turning to for my personal edification and jollification, surprisingly, is Facebook. So back I went to Facebook. I suppose I did this because of the primary social networks, my personal Facebook circle is the one I’ve kept tightest rein on. For a while I just went dark. Complete.).

Social Media 75

Social Media Media Community Facebook 75

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

Stephen Waddington

JULY 3, 2022

Oltarzhevskyi was critical of social media platforms. Misinformation corrupting public conversation Misinformation on social media platforms was the topic of a massive study of posts on the World Health Organisation Facebook page by the University of Sherbrooke, Canada. The study was undertaken manually.

Communications 129

Communications Software Internal International 129

Waxing UnLyrical

MAY 2, 2014

I tell you all this not to make excuses for being away, but because part of being in a community means we share what’s going on. Through Facebook. This is not an ode to Facebook. We are a community. But many of us have connected on other networks and platforms, which is how I know the community is alive and kicking.

Community 105

Community Insurance Insurance Facebook 105

Waxing UnLyrical

FEBRUARY 21, 2014

Friday Funny: Social Media Complexity is a post from: Waxing UnLyrical. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Friday Funny: Social Media Complexity. Nicholson social networking'

Social Media 76

Social Media Media LinkedIn Google 76

Waxing UnLyrical

JANUARY 31, 2014

Friday Funny: Why Don’t They Like Our Facebook Page? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Friday Funny: Why Don’t They Like Our Facebook Page? Nicholson social networking'

Facebook 82

Facebook LinkedIn Google Corporate 82