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Ethics in marketing: 4 insights on communications integrity

Agility PR Solutions

Ethics in business include adopting ethical ways to price, package, and communicate. Companies that are responsible and ethical know that product safety is also a priority. They do whatever they can to make sure that their products and services meet safety standards when they are launched in the market.

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When Passion Meets Ethics

PRSay

It was a weekend morning and I was hastily dressing for an impromptu business meeting. And then I left for that meeting. Without going into detail, here’s what I can say about that situation: Someone was insisting that we communicate something in a way that did not comply with my core values. How do you think she reacted?

Ethics 142
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A Year-Round Commitment to the PRSA Code of Ethics

PRSay

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

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Leading With Ethics During COVID-19

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

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Minds Worth Meeting: The Best of Season 2

Stern + Associates

Exponential technology, modern communication and failing well – those were the themes we touched on in the second season of Minds Worth Meeting. The AI conversation this season turned to ethics when we welcomed AI ethicist and author of “Ethical Machines” Reid Blackman.

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ESAs: The Fad-Free Way to Build Your Ethics Muscle

PRSay

Without a doubt, I dread the surgeon’s knife again — just nowhere near as much as I fear facing an ethical challenge professionally and getting it wrong. For nearly two decades, the PRSA Board of Ethics and Professional Standards (BEPS) has offered analysis on current practice issues and challenges through Ethical Standards Advisories (ESAs).

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Bringing True, Ethical Authenticity to Multicultural Communications – Jennifer Gonzalez

Ethical Voices

Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. I’m a multicultural communication strategist. I also provide guidance in general as to how to bring more diversity, equity, and inclusion values into all the work we do as marketers and communicators.

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