Shift Communications

DECEMBER 9, 2014

I’ve downloaded my list, randomized it in spreadsheet software, and then sampled the first 50 or so people: Here, I’m at roughly a 40% on-target audience. The post How to measure the quality of your audience appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Christopher S.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Shift Communications

SEPTEMBER 12, 2017

Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. What Data Do We Need for Predictive Analytics? Compatible Data. Sources of Great Data for Predictive PR.

Analytics 92

Analytics Software Data System 92

Shift Communications

NOVEMBER 17, 2017

As such, the future of business is in large data sets and the observations derived from the analysis. Public relations, a communication-driven field, can and will continue to benefit from this futuristic tool. By definition, it’s the “statistical discipline of predicting what’s likely to happen based on existing data.”

eBook 104

eBook Analytics Data Software 104

Shift Communications

FEBRUARY 4, 2015

Data is Just for Consumers and Science Projects, right? Data, both its growth and value to marketers and their audiences, is growing across all spectrums. Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before.

B2B 60

B2B Data Data-Driven PR Enterprise 60

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

When B2B tech brands consider research options, they can be quick to write off developing data that polls or surveys consumers. For example, a technology startup that offers delivery and returns software to retailers may say no to polling 1,000 consumers about BOPIS or mobile shopping. This is a mistake.

B2B 147

B2B Data Retail Survey 147

Shift Communications

JULY 24, 2017

Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must. can tap into the relationships his PR team has built and identify reporters who are willing to listen and communicate the truth. Luckily, G.W.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

NOVEMBER 13, 2017

Using custom-built software, we extract out the publications from this corpus of links to find what catches our influencers’ eyes and compels them to share. cta] The post How To Reach Top-Tier Influencers on PR Budgets appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

How To 131

How To Conference Pitching Software 131

Shift Communications

AUGUST 25, 2017

SCALE is a cloud based software designed to close the data gap when analyzing how well content performs. Short for S hared C ontent A nd L ink E valuation, SCALE is an open source program designed to ingest URL-based marketing data from multiple, disparate data sources , and unify the findings. The Application.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

JANUARY 2, 2017

We must become proficient in tagging audiences, retargeting and remarketing, email marketing, one-to-one communication in social media, and working with very specific audiences so that our message has the most impact for the effort and resources available to us. Dark Social and Influence. Which future will you be part of? Christopher S.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

MARCH 8, 2016

Six months ago, I joined the SHIFT Communications team as an Account Director. In my role, I oversee a variety of B2B tech PR programs, providing strategic direction and managing an exceptional team of professionals. Not as much as you’d think. Molly DiLorenzo. Account Director.

Skype 60

Skype Creativity Education Construction 60

Shift Communications

JUNE 22, 2015

appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. You’ll develop a strong understanding of what’s really working as you build your audience, create engagement, and ultimately drive business results. Christopher S. Vice President, Marketing Technology.

Social Media 60

Social Media Media Data LinkedIn 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

5W PR

JUNE 6, 2022

With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. One of the most important public relations elements is communicating with media outlets as well as journalists. Remote Work.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. I’ve worked in areas such as public health research, IT, sales, marketing, and software engineering. Now you need a team to work harder, better, faster, and stronger.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. I’ve worked in areas such as public health research, IT, sales, marketing, and software engineering. Now you need a team to work harder, better, faster, and stronger.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

ImPRessions - Crenshaw Communications

JUNE 28, 2018

For a mattress company, we converted NIH data on how many hours people sleep every night into a branded national index of “most sleep-deprived cities.” ” Our out-of-pocket cost was $200 for the statistical software that made the calculations. The post Where Do You Find Data For PR Storytelling?

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

APRIL 6, 2015

We took published user base data for as many social networks as we could round up, loaded them into analytics software, and turned the data into treemaps. The post Social Media Game of Thrones: A Song of PR and Social appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. But more importantly my 3 year old son loves trucks and shouts “diggers!”

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

OCTOBER 2, 2017

To execute predictive analytics efficiently and effectively, we need three classes of people in our organizations: Developers, to access the data and APIs that provide our data. Data scientists, to build predictive models from our data. Very few organizations have the resources and capabilities to hire all three classes.

Analytics 112

Analytics Data-Driven PR Software Enterprise 112

Shift Communications

OCTOBER 31, 2016

Part of the reason is that few PR professionals are data analysts; the other part is that many of us don’t have access to quality analytics software. Why does software matter? Disclosures : SHIFT Communications is an IBM Business Partner. Vice President, Marketing Technology.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

SEPTEMBER 20, 2017

If search volume then leads to website traffic, you can measure the value of that website traffic using goals and goal values in Google Analytics (or the web analytics software of your choice), and ultimately reverse engineer the value of the impressions and the awareness or perception they created. Measure Perception Through a Survey.

Analytics 132

Analytics Measurement Software Survey 132

Shift Communications

OCTOBER 19, 2015

If search volume then leads to website traffic, you can measure the value of that website traffic using goals and goal values in Google Analytics (or the web analytics software of your choice) and ultimately reverse engineer the value of the impressions and the awareness/perception they created. Christopher S.

Analytics 60

Analytics Measurement Software Advertising 60

Shift Communications

SEPTEMBER 18, 2017

The PR industry operates this way mainly because we’ve not had access to predictive software or good data. That’s changed in recent years as the data floodgates have opened and predictive software has been democratized. Using machine learning software such as timekit, scikit-learn, etc. What Would PR Do?

Analytics 132

Analytics Data-Driven PR Data Software 132