Communications Consumer Data-Driven PR Software 
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
Bizzabo let its data shine and was featured in Bloomberg, NPR, MarketWatch, VentureBeat, and more. Don’t run away from consumers. When B2B tech brands consider research options, they can be quick to write off developing data that polls or surveys consumers. Instead, they ask that the focus be on polling retail executives.
Shift Communications
SEPTEMBER 12, 2017
Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. What Data Do We Need for Predictive Analytics? Compatible Data. Sources of Great Data for Predictive PR.
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Shift Communications
FEBRUARY 4, 2015
The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. Data is Just for Consumers and Science Projects, right? The post B2B Marketers: Even more data is coming, are you ready?
Shift Communications
JULY 24, 2017
Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must. can tap into the relationships his PR team has built and identify reporters who are willing to listen and communicate the truth. Luckily, G.W.
Shift Communications
NOVEMBER 13, 2017
Given these potential complications, how might we leverage our public relations capabilities to align with or reach influencers on more traditional PR budgets and messaging? The best influencers are constantly consuming information of value to their audience; depending on their niche, that information may be from industry publications.
Shift Communications
JANUARY 2, 2017
The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate. The amount of attention a consumer gives to any individual piece of news or coverage must therefore decline if they increase their consumption of the massive buffet of news every day. Dark Social and Influence.
5W PR
JUNE 6, 2022
Consumer Focus. With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. One of the most important public relations elements is communicating with media outlets as well as journalists. Remote Work.
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