Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. One of these principles explicitly states that “AVEs are not the value of communications.”.

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Shift Communications

MARCH 19, 2015

One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR.

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Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. We marketers and communicators have killed the infographic. Vice President, Marketing Technology. Trend #1: Interactive Infographics. Christopher S.

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Data-Driven PR Infographics Data Trends 60

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Overall, 78% of PR pros measure their communications effectiveness.*

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Brand Branding Media Measurement 370

Onclusive

SEPTEMBER 13, 2017

In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. Digital communications attracts and engages customers: What is the New PR?

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Measurement Data-Driven PR Survey Storytelling 231

Onclusive

DECEMBER 6, 2017

Unfortunately, 82 percent of practitioners say they have no way to evaluate the return they receive on PR. PR coverage has typically been measured by media outlet audience size. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. Identify PR funnel accelerators.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

The Hoyt Organization

SEPTEMBER 8, 2023

Also, it allows professionals to employ the right PR strategies when it matters most. Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. Today, companies expect more from their PR departments.

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Trends Brand Branding Analytics 90

Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. The typical response is that PR ROI and Earned Media are more difficult to measure.

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Analytics Measurement Data Technology 170

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI. Download the report!

Trends 105

Trends YouTube Video Social Media 105

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. This is the challenge my friends at AirPR are solving, one data dashboard at a time.

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Data-Driven PR Strategy Data Measurement 150

Shift Communications

FEBRUARY 13, 2017

It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. Let’s look at the video communications funnel today. Reporting to Others.

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Video Measurement Communications How To 117

Shift Communications

FEBRUARY 1, 2017

Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer.

Google 60

Google Data Data-Driven PR Software 60

Shift Communications

FEBRUARY 20, 2019

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? Wikipedia Top 25 Report. Wikipedia Top 25 Report. Similar to Google News, the Wikipedia Top 25 Report is usually illustrating trending news topics. Trends on Social Media. Google Trends.

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Trends Industry Wikipedia How To 142

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Step 1: Ask for access. Step 3: Check for links. Emily Wienberg. Account Manager.

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Analytics B2B Google Data-Driven PR 60

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

NOVEMBER 7, 2014

Clients in our industry are savvy enough to ask for reporting and analytics. Measuring the the success of programs by the numbers is quickly becoming the standard in PR and marketing with access to so much data. The trouble with having lots of data is determining which to use and how to determine the metrics of success.

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Google Measurement Data-Driven PR Marketing 107

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. One of the most important public relations elements is communicating with media outlets as well as journalists. Remote Work.

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Trends Data SEO Consumer 88

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. Analytics Marketing Technology analytics'

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Analytics Data-Driven PR Measurement Google 60

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Our reporting has stepped up. Tapping into new sources of data via all sorts of tools has expanded the way we report for our clients.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

OCTOBER 31, 2016

Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. Christopher S.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. We Have a Marketing Technology Team For a Reason. Establish Client Goals First. Casey Egan.

Marketing 60

Marketing Technology B2C Data 60

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. Siri, find me the top food and wine reporters. A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work.

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Publicity Training Technology Data 85

Shift Communications

DECEMBER 21, 2018

As PR pros, we should be familiar with the different types of metrics that demonstrate the success of our work. With a plethora of digital tools, SaaS programs, and technology at our fingertips, it seems we are able to access more and more data. Once Q4 hits, end of year reporting becomes right around the corner.

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Analytics Google Measurement Data 74

Shift Communications

APRIL 30, 2015

The Holmes Report provided some great insight on what’s at stake for the future of agencies , and while much of it comes down to disruptive thinking, it’s also heavily grounded in infrastructure and business models. At SHIFT, we’ve taken our approach to data-driven PR and directly applied it to being a data-driven business.

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Agency How To Data-Driven PR Data 60

Shift Communications

JULY 24, 2017

Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must. can tap into the relationships his PR team has built and identify reporters who are willing to listen and communicate the truth. Luckily, G.W.

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Case Study Crisis Management Crisis Study 94

Shift Communications

MARCH 8, 2016

Six months ago, I joined the SHIFT Communications team as an Account Director. In my role, I oversee a variety of B2B tech PR programs, providing strategic direction and managing an exceptional team of professionals. The nature of the tech industry during the first years of my career was fast-paced – and, perhaps, a bit chaotic.

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Skype Creativity Education Construction 60

Shift Communications

JULY 6, 2015

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. If you don’t have time to do an in-depth sentiment analysis, your best bet is not to report sentiment at all. Vice President, Marketing Technology. How does it go wrong? Here’s why. Christopher S.

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Analysis How To Data Analytics 60

Shift Communications

JULY 28, 2017

As we know, writers and reporters like to be targeted individually, rather than as part of a larger media blast. Building relationships with writers is the key to any successful PR program and an announcement is the time to continue fostering those relationships. If, like G.W., He can invite key media members to visit, too!

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Case Study Crisis Study Strategy 92

Shift Communications

NOVEMBER 23, 2015

Right now, a large section of the US media is reporting as though tens of thousands of refugees from the Syrian Arab Republic are headed to the United States of America. And yet, according to the above data from the Department of State, only 187 refugees arrived in the entire month of October 2015. Data on its own is meaningless.

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Analysis Data Comparison Analytics 60

Shift Communications

DECEMBER 30, 2015

The framework rests on pace and visibility, with pace referring to how fast conditions are changing in an industry, and voice referring to how well a message can be heard in the communications landscape. These dimensions create four PR environments – traditional, chaotic, innovative, and collaborative. Amanda Loewy.

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Twitter Pitching Facebook Data 74

Shift Communications

NOVEMBER 23, 2015

Right now, a large section of the US media is reporting as though tens of thousands of refugees from the Syrian Arab Republic are headed to the United States of America. And yet, according to the above data from the Department of State, only 187 refugees arrived in the entire month of October 2015. Data on its own is meaningless.

Analysis 60

Analysis Data Comparison Analytics 60

Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. There are a variety of ways you can use it as with the reports above. Chel Wolverton. Integrated Services.

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Analytics Google Data Engineering 60