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5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research. How you plan to communicate the brand refresh. Who you’re trying to reach.

Corporate 270
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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives.

Crisis 163
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The To-Do List for Every New Corporate Communications Manager

Prakkypedia

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Is there an existing communications strategy?

Corporate 107
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Treat Your Communications Counselors Like Your Lawyers

Solo PR Pro

Neither can a communications counselor. Communications professionals are valuable resources. Consider looking at your communications and public relations counselors this same way. The comparisons between lawyers and communications professionals are endless. Identify the strong communications professionals from the weak.

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This New Year, Resolve to Give Your Staff Presentation Training

PRSay

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. The exercises often concentrate on opposites and extremes, such as gesticulating versus keeping your hands in your lap. Some won’t like how they look or sound on camera.

Training 102
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Book Review: A Century of Spin

Wadds Inc.

A Century of Spin critiques the public relations industry's role in facilitating corporate propaganda and undermining democracy. It is itself an exercise in public relations. Dinan is currently Head of the Division of Communication, Media and Culture at the University of Stirling.

Ethics 105
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Three Steps to Successful Crisis Communication

Melissa Agnes

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Step 2: Identify your communications channels.