Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Ethical Voices

APRIL 17, 2023

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. They look at it from a communication and not the business perspective. Thank you so much for the opportunity.

Enterprise 69

Enterprise Ethics Engineering Technology 69

PRSay

NOVEMBER 22, 2016

In the future, communications professionals navigating this complex journey will need to incorporate new data-driven skills and strategies. Here are the top four ways your PR, communications or social team can learn from Brunswick’s data-driven M&A communications. #1: 4: Use data strategically across the enterprise.

Communications 60

Communications Strategy Analytics Groups 60

Sword and the Script

SEPTEMBER 1, 2020

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 147

Internal International Tools Software 147

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers.

Media Relations 102

Media Relations Automotive Media Newspapers 102

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 196

Marketing Content Marketing Data Social Media 196

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

NOVEMBER 9, 2021

Intrado was formerly known as West Corporation. In executing our mission of becoming the largest capital markets communication platform we have attracted over 2500 corporate issuers, along with numerous investment banks to our suite of products,” wrote Q4 Founder and CEO Darrell Heaps in a blog post. billion PR software market.

Software 93

Software Banking Technology Data 93

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. You have a degree in journalism from the University of Oregon. Did you ever consider a career as a reporter, and what journalism skills do you rely on in your job today? How did your time in the Marine Corps prepare you for agency and corporate life?

Internal 66

Internal International Conference Public Affairs 66

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Can corporations really be ethical media enterprises? The death of truth and the need for regulation. Why isn’t this us? .”

Ethics 72

Ethics Agency Journalism Corporate 72

Barokas

FEBRUARY 5, 2019

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. Quality content is rooted in journalism, yet the vast majority of marketers do not have education or experience in professional writing. Ashley, Director of Content at Barokas Communications.

How To 60

How To Marketing Resources Journalism 60

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

Sword and the Script

JUNE 21, 2016

However, there are other subtle but savvy ways to use releases as tools of strategic communications. For example, an enterprise software vendor I engaged had a large deal with an insurance vendor that had been pending for an extended period. Every corporate announcement looks the same and generally have these seven attributes.

Insurance 67

Insurance Insurance B2B Corporate 67

Cision

OCTOBER 16, 2017

The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate.

Media 202

Media Storytelling Technology Data 202

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Diversity key in communicating ideas.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Diversity key in communicating ideas.

Communications 40

Communications Conference Government Policies 40

Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts. I also manage the corporate-level team, which is about to have members on four continents.

Social Media 102

Social Media Media Corporate Resources 102

Sword and the Script

SEPTEMBER 10, 2016

A CMO I knew a few gigs back quantified the value of our (then) corporate blogging efforts this way: people who engaged our content on the blog were 50% more likely to make a purchase. This is because the digital skillset in large corporate businesses is abysmal. 3) Measurement Month in Communications.

Marketing 60

Marketing Measurement B2B Content Marketing 60

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. With my experience behind the scenes and in front of the camera, I can help Bospar clients navigate broadcast journalism like an insider. It lives at the intersection of business, technology and communications.

Strategy 52

Strategy Interviews Pitching Energy 52

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. The Flack American Red Cross NPR ProPublica'

Enterprise 44

Enterprise Financial Journalism Report 44

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. The Flack American Red Cross NPR ProPublica'

Enterprise 28

Enterprise Financial Journalism Report 28

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote.

Publicity 85

Publicity Training Technology Data 85

Flatiron Communications

MARCH 10, 2015

Yet today we’re seeing a new and much more pernicious trend wherein individuals, sovereign states and non-state actors, under the false guise of a journalistic enterprise, purposely hack the news for their own aggrandizement. The post Russia Hacking The News appeared first on Flatiron Communications LLC. You should be ashamed.

Chemicals 28

Chemicals Survey Enterprise Twitter 28

PR Conversations

SEPTEMBER 22, 2015

On the contrary, subjects stressed the increasing difficulties in setting out on a PR career path in Italy, with accelerated requirements for both traditional and newer skills, plus a business understanding for the different branches of communication. An assertion that digital communications adoption comes easier to women than men.

Interviews 40

Interviews Enterprise Corporate Internal 40

Bad Pitch Blog

AUGUST 1, 2008

Lo, a long time ago in May of 2005, his and Heather Green’s co-written cover story “Blogs Will Change Your Business” made quite an impact on corporate America. So, this is a reason BPB wanted to hear his thoughts on the state of journalism, PR and the thing we call "today''s media." Baker: Different tools for different jobs.

Journalism 40

Journalism Report Twitter Enterprise 40