Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. The idea of doing less with more is not uncommon to communicators. Guest Post by Scott Kaminski. Or are we?

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 215

Marketing Content Marketing Social Media Employee 215

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. Now’s the time for you, as a business professional and a professional communicator, to leverage the power of LinkedIn Pulse. 1) Access to influential people. This one’s a no-brainer.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). The results?

Survey 98

Survey Industry Leadership Study 98

Waxing UnLyrical

MARCH 23, 2016

Last year, I started a Twitter chat called #SocialPowWow in order to have a meeting ground on Twitter for PR pros, marketers and startups from India and across the world. I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. How did these chats help me?

Meeting 40

Meeting Communications Marketing Community 40

Solo PR Pro

DECEMBER 22, 2020

Across marketing, communications and PR, these are 10 conferences all solo PR pros need to know about. *Be In 2020, PRSA held the ICON conference virtually for the first time and explored social injustice, strategic communications, misinformation, the pandemic and more — stay tuned for details about what 2021 has to offer!

Conference 58

Conference Content Marketing Community Education 58

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. The common thread in an effective sustainability plan for events is communication. The shift really seemed to happen on the other side of the pandemic. Do Sustainable Events Cost More?

Government 69

Government Measurement Groups Corporate 69

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. For some, it conjures up imagery of “advertorials” and “sponsored content.” ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism.

Journalism 148

Journalism Brand Branding Interviews 148

Sword and the Script

APRIL 16, 2019

Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. Surveys of the PR community or reporters ( like this one ).

Survey 71

Survey Technology Corporate Financial 71

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

AUGUST 15, 2017

And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. If it works out for the ACBJ – good for them – but for business communicators, it’s just another example of the four big media trends that are upending the landscape.

Journalism 65

Journalism Brand Branding Advertising 65

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3

Trends 124

Trends SEO Leadership Print 124

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Great content must be meet the needs of your audience. They created a community of brand advocates.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Great content must be meet the needs of your audience. They created a community of brand advocates.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Great content must be meet the needs of your audience. They created a community of brand advocates.

Digital PR 100

Digital PR Corporate Groups Training 100

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. click image for higher resolution).

Employee 150

Employee Print Writing Survey 150

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. That study was produced by a different company – the Portland-based ConvertKit which provides email marketing designed for bloggers. Content Marketing: Don’t Make Home Improvements to Rental Property.

B2B 60

B2B Blogging Data Survey 60

Presspage

FEBRUARY 28, 2019

The concept of an online newsroom is nothing new to communicators. While content may differ from one organization to another, the premise is the same: a communications hub that connects the organization with its audiences. What may be relevant content to someone in Canada may not be of interest to someone in Japan.

How To 90

How To Local Analytics Social Media 90

The Resolution Blog

OCTOBER 7, 2015

The big opportunity for the PR industry though is content marketing, an increasingly key element of SEO. But we need to get with the programme and understand SEO first before we become effective content marketers. #D: Incidentally, for journalists, content marketing is, in many respects, the new PR.

SEO 120

SEO Engineering Content Marketing Agency 120

Konnect Agency

OCTOBER 30, 2019

And, in our always-on, always-connected world of smartphones and social media, available content, information and alerts will likely increase and it will become even harder to maintain focus and stand out in a crowded landscape. Traditional and digital marketing. Which marketing mix is right for you? Here’s what you should know.

Marketing 64

Marketing Consumer Local Social Media 64

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Ask your customers for interviews on your corporate blog – soft interviews. Once this channel of communications is open, work on it over time and stay in touch. 2) Predictions and reaction to trends.

B2B 78

B2B Media eBook Interviews 78

Waxing UnLyrical

NOVEMBER 17, 2014

Tjan offers some tips for effective communication. 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts. Before You Respond to that Email, Pause.

Analytics 80

Analytics Google Content Marketing Small Business 80

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. “PR David Berkowitz , Founder, Serial Marketers.

Marketing 196

Marketing Content Marketing Data Social Media 196

Communications Conversations

JULY 20, 2017

We featured information about the state-of-the-art technology in her office, but also told a story about how she invests in the community by getting mouth guards for the local school athletics department. We’re also dabbling in some influencer work, which I think is going to be more important in the future of content marketing.

Corporate 0

Corporate Agency System Meeting 0

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person.

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 97

Agency Trends Marketing Survey 97

Waxing UnLyrical

JUNE 22, 2015

But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old? Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers. The Evolution of Public Relations Through Content Marketing. ” 5.

Content Marketing 40

Content Marketing Storytelling Community Video 40

Waxing UnLyrical

JULY 12, 2018

If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. When I started my first communications agency, people asked me for my “elevator speech.” And, that getting to it isn’t always obvious or easy. Let me provide an example.

Brand 74

Brand Branding Banking Financial 74

Communications Conversations

JANUARY 28, 2015

Former role: Senior director-content marketing, Fast Horse. Current role: Corporate Communications, Wells Fargo. Current role: Social media community specialist, Medtronic. Former role: Senior manager-Communications, Cambria/Sun Country Airlines. Current role: Director-Social Media & Content, Deluxe.

Social Media 60

Social Media Media Airlines Local 60

Sword and the Script

AUGUST 28, 2018

The IDG Influencer Network consists of carefully vetted technology experts, leading industry practitioners, analysts and other IT pros who produce content on behalf of our clients , under the direction of IDG content strategists. If you do this well, then over time you’ll find it improves your overall communications and marketing.

Technology 67

Technology Advertising Advertising Community 67

Prohibition

AUGUST 4, 2021

SMM: Focuses on professional management of social media profiles where users are more likely to interact with your brand/content marketing efforts. Social Media Marketing/Management involves: Social listening. Steering users to positive content. Fostering communities of brand advocates/brand ambassadors.

Reputation 62

Reputation Brand Branding SEO 62

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. This year’s survey polled 223 communications and public relations (PR) professionals.

Survey 103

Survey Media Relations Corporate Communications 103

Waxing UnLyrical

AUGUST 26, 2013

Why: Davina Brewer from 3Hats Communications explores why transparency and honesty are important elements that keep your business moving forward, even in a difficult economy. The New Rules Of Content Marketing. Michael Brenner analyzes a recent white paper by Brendan Dell on content marketing.

Wikipedia 72

Wikipedia Resources Content Marketing LinkedIn 72

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. Off Script #7: Lou Hoffman on PR and Storytelling.

Measurement 60

Measurement Course Advertising Advertising 60