ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. News creates a market presence.

Company 120

Company Banking Education B2C 120

PR in High Definition

SEPTEMBER 27, 2021

As the days get shorter, darker and busier technology has the power to make our lives easier, but also the capacity to make them infinitely more complicated. On the other hand, smartphones can also damage our mental health through access to social media and ever-present news alerts delivering a brand-new reason to be anxious.

Privacy 62

Privacy Technology Social Media Software 62

Stephen Waddington

JUNE 23, 2019

2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. It’s an area that brands should investigate. #6 Technology is also enabling a remote workforce.

Report 81

Report YouTube Privacy Web 81

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Brand humanization. Brand humanization. Marketers who want to strengthen relationships between brands and followers must humanize content to make it more appealing. Personalization. Closed groups.

Social Media 61

Social Media Trends Media Instagram 61

Buzzstream

JANUARY 5, 2024

They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. At this point, ChatGPT can’t find someone’s email address for you for obvious privacy concerns. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website.

How To 83

How To LinkedIn Tools Google 83

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Your product or service brand name (if different). Your competitor’s product or service brand name (if different). Instagram is the important exception to the rule. These include: Your company name.

How To 198

How To Instagram Social Media LinkedIn 198

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 190

Marketing Content Marketing Data Social Media 190

Solo PR Pro

JULY 3, 2019

Privacy and overuse are causing Internet and social media users to actively consider their usage. Privacy Concerns and Their Impact on Advertising. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. There are currently 3.8

Report 45

Report Privacy Pinterest Retail 45

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. 16: Ted Seward.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Critical Mention

SEPTEMBER 21, 2018

You might find this annoying, distracting, or perhaps even an invasion of privacy. Social media channels like Twitter, LinkedIn and Instagram are great for generating web traffic, brand awareness and ultimately business. A couple of hours later you’re scrolling through Facebook see an ad for a wedding gift registry.

Advertising 84

Advertising Advertising Privacy Analytics 84

Mindful Marketing

NOVEMBER 6, 2021

Like Google, Facebook would never do something as rash as discard one of the world’s most valuable brands. ” Wasn’t ‘unifying disparate digital worlds’ what Facebook did when it allowed users to link the platform to their Instagram accounts ? So, what exactly is the metaverse?

Facebook 73

Facebook Google Privacy Tools 73

Cision

JANUARY 14, 2016

But it’s surprising to see Twitter ranked seventh, Google+ ranked ninth, Instagram ranked 10th and LinkedIn at the bottom of the list (18th). Seventy-two percent of them are interested in Instagram for marketing their business in the coming year, followed by 41 percent who consider Pinterest the right channel to spend ad dollars.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Shift Communications

JUNE 19, 2015

The FTC decided this week to give us all a little more guidance about what sort of posts require disclosure and what does not when talking about brands and products online. Collected pictures on a Pinterest Board, in a Flickr feed, or on Instagram, should still have some sort of disclosure. It’s not painful, I promise. Long-Form Posts.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Beyond PR

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Your product or service brand name (if different). Your competitor’s product or service brand name (if different). Instagram is the important exception to the rule. These include: Your company name.

How To 57

How To Instagram Social Media LinkedIn 57

Konnect Agency

MARCH 16, 2021

In 2021 and beyond, a brand must be digital-first to be relevant and discoverable. Sebastiani shared, “Digital presence has always been of paramount importance for brand building and the pandemic only accelerated the logistical avenues of how consumers attain their brands. The impact?

Consumer 59

Consumer Retail Community Mobile 59

Sword and the Script

OCTOBER 29, 2019

Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy. As you build your contacts, this will later help you sort them – i.e. legal reporters that cover law firm technology in Chicago, or marketing reporters that cover startups and martech in Boston.

Pitching 64

Pitching Analytics Enterprise System 64

Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile. privacy is moving to the forefront of ad targeting,” he adds.

Advertising 138

Advertising Advertising Privacy Apparel 138