ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021.

Conference 310

Conference Trade Shows Technology Video 310

ImPRessions - Crenshaw Communications

JUNE 26, 2019

But most chief executives aren’t rockstars, and they don’t necessarily embrace a role as brand spokesperson. To show leadership during a serious crisis situation. In my experience the PR-savvy CEO is typically the best advocate in times of regulatory review, where legislation may threaten the industry, or where it is needed.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. This pandemic has convinced companies they can’t just sell to someone who’s not prepared to buy – instead, B2B marketers are reorienting around customer needs to make their brands relevant. Buyers do not expect brands to shut down now. What’s a B2B marketer to do? Your website.

B2B 71

B2B Interviews Crisis Trade Shows 71

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. Stay educated and on top of trends and look for natural ways to shake up the industry conversation.

Leadership 149

Leadership Trade Shows Healthcare Education 149

5W PR

APRIL 13, 2020

It’s a way to demonstrate to an audience that the brand or the executive emphasizes thought leadership and helps the brand establish itself as an industry expert and as a voice. The term “byline” is the part that shows the readers of an article who is the writer behind it. Publishing the Byline.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. Think about what your brand wants to achieve. Daenerys Targaryen: Demonstrate Thought Leadership. From then on, every decision she made was ultimately informed by this goal.

Strategy 258

Strategy Trade Shows Case Study Course 258

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. I agree with that so much.

Brand 118

Brand Branding Marketing Facebook 118

ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Read on for the key ways to customize a discussion event for your B2B brand. A panel could succeed with a few food stations.

B2B 136

B2B Leadership Trade Shows Insurance 136

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 15, 2020

I look for more industries to get involved with crowd-sourced 3rd party reviews than ever before.”. Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. Jennifer Tomlinson | Qorus Software. Marketing be nimble. Predictability is dead – 2020 killed it.

Marketing 169

Marketing Employee Content Marketing Training 169

Shift Communications

FEBRUARY 17, 2015

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts.

Healthcare 60

Healthcare Trade Shows How To Conference 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

It also helps to track important industry verticals and follow the most relevant journalists on Twitter. In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Don’t auto-brainstorm.

Airlines 120

Airlines Exercises Fashion Print 120

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. Even if your disruptive new SaaS platform is the coolest technology to hit the industry, don’t just focus on features and benefits, and don’t get lost in jargon or technical terms.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Sword and the Script

FEBRUARY 27, 2018

Your Brand is Not the Hero…Your Customer is the Hero. How B2B Marketing Can Get More out of Trade Shows. I’ve observed an increasing number of industry discussions bashing the buyer’s journey as an exercise in uselessness. Also, see these important posts: Attract, Convert, Retain, a B2B Marketing Roundup. Talk to Us !

B2B 67

B2B Trade Shows Survey Study 67

Landis PR

JANUARY 3, 2022

This is why it is important to look at trends and look ahead to see what may come next for the PR industry. From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. Uwe Schmidt, Managing Partner, Industrie-Contact , Hamburg, Germany. “PR

Trends 52

Trends Trade Shows Agency Communications 52

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. With these tips, you can gain the media attention your brand deserves.

Writing 82

Writing How To Media Guidelines 82

Beyond PR

AUGUST 22, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. Think about what your brand wants to achieve. Daenerys Targaryen: Demonstrate Thought Leadership. From then on, every decision she made was ultimately informed by this goal.

Strategy 74

Strategy Trade Shows Case Study Course 74

PR Fuel

JUNE 16, 2021

A press release can help you boost brand awareness, build a buzz, and establish your credibility. Think about current events that are occurring in your industry, too. If there’s a lot going on within your industry, journalists might not consider your piece newsworthy at the moment. New leadership announcements .

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

Sword and the Script

MAY 22, 2018

It’s still essential to be able to communicate your value proposition and brand differentiation very succinctly. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. Pre-Internet, that was because print ad space was so costly. Now it’s because attention is scarce.

Marketing 62

Marketing B2B Print Technology 62

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels. Resources Library - Amp up your web devotion to content marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48