Remove Branding Remove Consumer Remove Infographics Remove Software
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Creating Effective Content on Instagram

5W PR

Plus, the consumer has changed and while audiences still engage with high-value production, on certain platforms they are accustomed to, and even primed, for low-production, short-form content. Tapping into trends.

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

For many B2B technology brands, data is not only a business asset, but a PR tool. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. No one should underestimate the power of data for storytelling.

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The main mistakes of brand newsrooms and how to avoid them

Presspage

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. Enter PR software*. In short, it’s a mess. Get comfortable with rich content.

Brand 88
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Standing Out in the Crowd

5W PR

Also, consider investing in open-source AMP (automated message processing) software that will make interaction with customers even easier by allowing them to perform such things as submitting a survey or scheduling an appointment without having to click through to an app or website. Consumers visit various channels for different reasons.

Mobile 88
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10 Types of Content That Drive Demand & Boost Engagement

Cision

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics. I love infographics. Infographics absolutely do the trick. million words.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. 7 best PR uses for video.

Video 149
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Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. Infographics. The goal is to keep visitors and customers coming back to the brand. It’s a gateway for generating natural inbound links as well as building outstanding content on a brand’s website.